halo effect


Definition of halo effect

: generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality

Examples of halo effect in a Sentence

Recent Examples on the Web Prime Day also had a halo effect on Amazon's competitors. Jordan Valinsky, CNN, "Amazon Prime Day was bigger than its Black Friday and Cyber Monday — combined," 17 July 2019 Cirrostratus clouds are whitish and transparent and tend to blanket the whole sky, sometimes creating a halo effect around the sun or moon. Catherine Zuckerman, National Geographic, "Clouds, explained," 24 Apr. 2019 By hiring a celebrated fashion talent, the brand hoped for a halo effect. Chavie Lieber, Vox, "The Calvin Klein brand hired big-name fashion designer Raf Simons to build relevancy. Now he’s out.," 27 Dec. 2018 That is, the iPhone halo effect actually has reached us and in fact exceeded any of our wildest expectations. WSJ, "‘The Mobile Industry’s Never Seen Anything Like This’: An Interview With Steve Jobs at the App Store’s Launch," 25 July 2018 The depth on each side of the eye with a bit of shimmer in the middle creates a halo effect. Tynan Sinks, Allure, "3 Ways I Mastered Eye Shadow for My Hooded Eyes," 28 Sep. 2018 The result is a self-reinforcing halo effect, in which buying one Apple device pulls you into a whole world of Apple that is easier to remain in—and keep buying—than to ever leave. Christopher Mims, WSJ, "In Apple’s Third Act, the iPhone Plays Supporting Role," 6 Sep. 2018 And that halo effect is impacting men's wear as well. Katya Foreman | Wwd, latimes.com, "12 visionaries who are changing the face of menswear," 27 Mar. 2018 The success of the retreads has also had a halo effect for Nokia smartphones, largely by reminding people that the Nokia brand, well, still exists. Brian Barrett, WIRED, "Inside Nokia’s Super-Fun Feature-Phone Nostalgia Trip," 15 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'halo effect.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of halo effect

circa 1928, in the meaning defined above

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Statistics for halo effect

Last Updated

31 Oct 2019

Time Traveler for halo effect

The first known use of halo effect was circa 1928

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More Definitions for halo effect

halo effect


Financial Definition of halo effect

What It Is

The halo effect is a phenomenon whereby consumers perceive the products or services from a certain company to be better than they really are.

How It Works

Let's say Company XYZ makes the "Xphone." The Xphone has many functions and a nice design. Priced higher than the competition, it quickly becomes a status symbol, especially among hipsters and others who are image-conscious.

This group of consumers celebrates the Xphone publicly and even camp out in front of Company XYZ stores to get the latest version, despite the fact that competing devices are less expensive and have the same features. The Xphone is the victim of the halo effect.

Why It Matters

The halo effect can mean huge sales and steadier cash flow for companies. It creates brand equity. However, because it is often an emotional rather than logical affinity, the halo effect is very fickle and can disappear quickly as fads come and go.

Source: Investing Answers

halo effect


Medical Definition of halo effect

: generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality

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