halo effect


Definition of halo effect 

: generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality

Examples of halo effect in a Sentence

Recent Examples on the Web

And that halo effect is impacting men's wear as well. Katya Foreman | Wwd, latimes.com, "12 visionaries who are changing the face of menswear," 27 Mar. 2018 The success of the retreads has also had a halo effect for Nokia smartphones, largely by reminding people that the Nokia brand, well, still exists. Brian Barrett, WIRED, "Inside Nokia’s Super-Fun Feature-Phone Nostalgia Trip," 15 Apr. 2018 During the Obama years, Facebook, Google and other tech companies enjoyed a halo effect. The Editorial Board, WSJ, "Facebook Joins the Club," 19 Mar. 2018 Real estate experts and the city’s mayor credit Hawthorne’s redevelopment partly to the halo effect of SpaceX, as well as the Tesla Inc. Samantha Masunaga, latimes.com, "With the rise of SpaceX and Rams stadium, Hawthorne's industrial areas are becoming hip," 16 Dec. 2017 These types of partnerships create a halo effect around a shoe, driving sales of inline non-collab versions. Cam Wolf, GQ, "How One of Nike’s Weirdest Sneakers Became a Bestseller," 5 Oct. 2017 With so many choices available, this halo effect can help people make decisions. Emily Sohn, Washington Post, "Tom Brady says an anti-inflammation diet is good for him. Would it work for you?," 5 Nov. 2017 Tonight our lights darken for the victims & those affected by the Las Vegas attack, w/an orange halo effect shining a light on gun violence. Leada Gore, AL.com, "Las Vegas shooting what we know today: Stephen Paddock bought some guns legally, motive unknown," 3 Oct. 2017 Those who assumed that Trump’s unpopularity would have a halo effect of negativity appear to have underestimated the strengths of the walls of the establishment. Philip Bump, Washington Post, "Life after working for the least popular president in modern history," 18 Sep. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'halo effect.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of halo effect

circa 1928, in the meaning defined above

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The first known use of halo effect was circa 1928

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More Definitions for halo effect

halo effect


Financial Definition of halo effect

What It Is

The halo effect is a phenomenon whereby consumers perceive the products or services from a certain company to be better than they really are.

How It Works

Let's say Company XYZ makes the "Xphone." The Xphone has many functions and a nice design. Priced higher than the competition, it quickly becomes a status symbol, especially among hipsters and others who are image-conscious.

This group of consumers celebrates the Xphone publicly and even camp out in front of Company XYZ stores to get the latest version, despite the fact that competing devices are less expensive and have the same features. The Xphone is the victim of the halo effect.

Why It Matters

The halo effect can mean huge sales and steadier cash flow for companies. It creates brand equity. However, because it is often an emotional rather than logical affinity, the halo effect is very fickle and can disappear quickly as fads come and go.

Source: Investing Answers

halo effect


Medical Definition of halo effect 

: generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality

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to clear from alleged fault or guilt

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