Recent Examples of halo effect from the Web
The success of the retreads has also had a halo effect for Nokia smartphones, largely by reminding people that the Nokia brand, well, still exists.
During the Obama years, Facebook, Google and other tech companies enjoyed a halo effect.
Real estate experts and the city’s mayor credit Hawthorne’s redevelopment partly to the halo effect of SpaceX, as well as the Tesla Inc.
These types of partnerships create a halo effect around a shoe, driving sales of inline non-collab versions.
With so many choices available, this halo effect can help people make decisions.
Tonight our lights darken for the victims & those affected by the Las Vegas attack, w/an orange halo effect shining a light on gun violence.
Those who assumed that Trump’s unpopularity would have a halo effect of negativity appear to have underestimated the strengths of the walls of the establishment.
That does not mean he is denied the Team 10 halo effect.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'halo effect.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Financial Definition of HALO EFFECT
What It Is
The halo effect is a phenomenon whereby consumers perceive the products or services from a certain company to be better than they really are.
How It Works
Let's say Company XYZ makes the "Xphone." The Xphone has many functions and a nice design. Priced higher than the competition, it quickly becomes a status symbol, especially among hipsters and others who are image-conscious.
This group of consumers celebrates the Xphone publicly and even camp out in front of Company XYZ stores to get the latest version, despite the fact that competing devices are less expensive and have the same features. The Xphone is the victim of the halo effect.
Learn More about halo effect
Seen and Heard
What made you want to look up halo effect? Please tell us where you read or heard it (including the quote, if possible).