go/move upscale

phrase

: to start to sell products for people with more money

The brand is going/moving upscale.

Examples of go/move upscale in a Sentence

Recent Examples on the Web

Or go upscale and snag a cabin or Airstream at Ofland Escalante, a camping-and-cabin resort with a drive-in movie theater, pool, and food truck (cabins from $175 a night). — Graham Averill, Outside Online, 19 Feb. 2025

Try a West Virginia craft beer at The Junction Ale House, or go upscale with a meal at 10 Prime. — Stacey Lastoe, Southern Living, 12 Jan. 2025

The carrier is turning a profit again and is trying to go upscale, planning to outfit its planes with first-class domestic seats. — Leslie Josephs, CNBC, 26 Dec. 2024

Similarly, Sultana, the interior designer, stresses that Malta’s move upscale is actually a return to its roots. — Mark Ellwood, Robb Report, 29 Apr. 2023

That’s been especially true over the past decade, as hotels in skiing areas have tended to go upscale, adding amenities and raising prices. — Brigid Mander, WSJ, 24 Feb. 2022

Ostra’s not afraid to go upscale with perfectly roasted Gulf redfish on golden grits with roasted tomato. — Mike Sutter, San Antonio Express-News, 14 Oct. 2021