go/move upscale

idiom

: to start to sell products for people with more money

The brand is going/moving upscale.

Examples of go/move upscale in a Sentence

Recent Examples on the Web

Or go upscale and snag a cabin or Airstream at Ofland Escalante, a camping-and-cabin resort with a drive-in movie theater, pool, and food truck (cabins from $175 a night). —Graham Averill, Outside Online, 19 Feb. 2025

Try a West Virginia craft beer at The Junction Ale House, or go upscale with a meal at 10 Prime. —Stacey Lastoe, Southern Living, 12 Jan. 2025

The carrier is turning a profit again and is trying to go upscale, planning to outfit its planes with first-class domestic seats. —Leslie Josephs, CNBC, 26 Dec. 2024

Pigs-in-a-blanket go upscale swathed in puffy pastry. —Kelly Brant, arkansasonline.com, 24 Dec. 2024

Or go upscale with this Langport Concrete Propane Fire Pit Table, on sale for $589.99 at Wayfair. —Nora Colomer, Fox News, 4 Dec. 2024

Similarly, Sultana, the interior designer, stresses that Malta’s move upscale is actually a return to its roots. —Mark Ellwood, Robb Report, 29 Apr. 2023

That’s been especially true over the past decade, as hotels in skiing areas have tended to go upscale, adding amenities and raising prices. —Brigid Mander, WSJ, 24 Feb. 2022

Ostra’s not afraid to go upscale with perfectly roasted Gulf redfish on golden grits with roasted tomato. —Mike Sutter, San Antonio Express-News, 14 Oct. 2021