go/move upscale

idiom

: to start to sell products for people with more money
The brand is going/moving upscale.

Example Sentences

Recent Examples on the Web That’s been especially true over the past decade, as hotels in skiing areas have tended to go upscale, adding amenities and raising prices. —Brigid Mander, WSJ, 24 Feb. 2022 Ostra’s not afraid to go upscale with perfectly roasted Gulf redfish on golden grits with roasted tomato. —Mike Sutter, San Antonio Express-News, 14 Oct. 2021

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'go/move upscale.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Dictionary Entries Near go/move upscale

go/move upmarket

go/move upscale

gom-paauw

Cite this Entry

“Go/move upscale.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/go%2Fmove%20upscale. Accessed 28 May. 2023.

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Last Updated: - Updated example sentences
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