go/move upmarket

phrase

: to start to sell products for people with more money
The brand is going/moving upmarket.

Browse Nearby Words

Gomorrah
go/move upmarket
go/move upscale

Cite this Entry

“Go/move upmarket.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/go%2Fmove%20upmarket. Accessed 10 Mar. 2026.

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