go/move upmarket

idiom

: to start to sell products for people with more money

The brand is going/moving upmarket.

Examples of go/move upmarket in a Sentence

Recent Examples on the Web

This is a critical year for the prized SUV brand, which saw its move upmarket falter after higher interest rates shifted consumers toward more affordable vehicles. —Gabrielle Coppola, Fortune, 24 Feb. 2024

But demand for high-end wine has held up better than the more affordable variety, so some producers in France have opted to move upmarket rather than convert their land to something else. —Steve Mollman, Fortune, 27 Aug. 2023

And when the industry's move upmarket tempted Subaru to forsake its tenet of affordability, attendance fell off sharply. —Tony Assenza, Car and Driver, 11 Sep. 2020

As mainstream models—like those made by Ford, F 2.66%▲ Toyota and Hyundai—have gotten more expensive and harder to find, many buyers have opted to go upmarket, where the selection has generally been better, dealers say. —Ryan Felton, WSJ, 7 Sep. 2022

Now that the collection plate is looking pretty full again, the company is trying another move upmarket with the introduction of the XT6. —Tony Assenza, Car and Driver, 11 Sep. 2020

The liquor of choice for fictional 18th-century pirates and college students seeking sugary cocktails on spring break is trying to go upmarket. —Saabira Chaudhuri, WSJ, 9 Apr. 2022