go/move upmarket

phrase

: to start to sell products for people with more money

The brand is going/moving upmarket.

Examples of go/move upmarket in a Sentence

Recent Examples on the Web

The branding is another indication that Chime is trying to move upmarket and compete for more affluent customers. — Jeff Kauflin, Forbes.com, 9 Sep. 2025

This comes as part of Air France’s move upmarket, which includes the introduction of a La Première suite design, featuring a space of more than 35 square feet that includes a seat and a chaise longue that transforms into a full flat bed. — Lily Templeton, WWD, 18 Mar. 2025

After a botched attempt by Burberry to move upmarket, Schulman outlined a new strategy for the struggling brand in November, which included a greater focus on its key emblems, such as outerwear and its signature check, and a wider pricing structure. — Kati Chitrakorn, CNN, 25 Feb. 2025

Difficulties Remain Murphy said Burberry has faced a number of headwinds in its attempts to move upmarket. — Samantha Conti, WWD, 15 July 2024

But demand for high-end wine has held up better than the more affordable variety, so some producers in France have opted to move upmarket rather than convert their land to something else. — Steve Mollman, Fortune, 27 Aug. 2023

And when the industry's move upmarket tempted Subaru to forsake its tenet of affordability, attendance fell off sharply. — Tony Assenza, Car and Driver, 11 Sep. 2020