full price

noun

: the main or highest price
Children who are older than 12 years old have to pay full price.

Examples of full price in a Sentence

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Apple AirPods Pro 2 Savvy shoppers know to never pay full price for Apple products. Stephanie Osmanski, Better Homes & Gardens, 6 Oct. 2025 Friend said on the most recent earnings call that the company continues to take steps to reposition Nike Digital as a full price business, but organic traffic continues to decline double digits. Lori Ann Larocco, CNBC, 6 Oct. 2025 For that reason alone, grabbing it (even at full price) should be as easy of a decision as buying back your masters. Stacia Datskovska, Footwear News, 6 Oct. 2025 While most of Sabre’s sets are full price right now, this lovely five-piece tortoise setting is marked down. Julia Harrison, Architectural Digest, 3 Oct. 2025 See All Example Sentences for full price

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“Full price.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/full%20price. Accessed 8 Oct. 2025.

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