focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

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Don’t over-rely on focus groups (articulation can be limited) or on surveys (false precision). Stephen Wunker, Forbes.com, 8 Sep. 2025 The focus group discussions will help the City of Valparaiso to better understand how residents view the current recycling program, identify community needs and determine the future direction of recycling in Valparaiso. Post-Tribune, Chicago Tribune, 1 Sep. 2025 An evaluation of the training based on surveys, focus groups and classroom observations of teachers who had completed the training returned several positive findings, according to a draft report of the evaluation that will be finalized in September 2025. Krista Johnson, The Courier-Journal, 20 Aug. 2025 Pull together a focus group of average Americans, and the likelihood that a sizable portion would want to relive their teenage years seems pretty slim. Anna Kaufman, USA Today, 11 Aug. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 10 Sep. 2025.

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