focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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The roadshow will include 15 to 20 public meetings, focus groups and other opportunities for residents and stakeholders to share ideas and hear directly from the DPZ team. Arkansas Online, 16 July 2025 While others manufacture relatability through focus groups and trend reports, Crawley has built a brand that feels as natural as breathing and as inevitable as her next creative impulse. Sughnen Yongo, Forbes.com, 12 July 2025 That use of focus group testing earned criticism that studio execs were abdicating their creative responsibilities when making and releasing movies, but Freeman maintained hard data was crucial to reassuring the major studios and reaching cinema audiences. Etan Vlessing, HollywoodReporter, 19 June 2025 Her radical premise, that authentic listening could yield better insights from readers than focus groups ever could, helped shape the modern Black women’s media playbook. Sughnen Yongo, Forbes.com, 2 July 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 25 Jul. 2025.

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