focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Her radical premise, that authentic listening could yield better insights from readers than focus groups ever could, helped shape the modern Black women’s media playbook. Sughnen Yongo, Forbes.com, 2 July 2025 The firm, Alma Advisory Group, has completed community engagement efforts across the city, including focus groups and a public survey. Kate Armanini, Chicago Tribune, 27 June 2025 What the effort has learned about working class Hispanics, via extensive polling and focus groups, is eye-opening. David M. Drucker, Twin Cities, 18 June 2025 How that all plays out will probably have a great deal more to say about the near future of the Democratic Party than whatever word clouds emanate from consultants’ focus groups or panels of pundits. Chris Stirewalt, The Hill, 17 June 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 12 Jul. 2025.

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