focus group

noun

|Updated on: 13 Aug 2018

Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

See focus group defined for English-language learners

Recent Examples of focus group from the Web

Competitive Edge will go back into the database to find more fans for more focus groups.

— kevin acee, sandiegouniontribune.com, "Padres find they can't turn all blue eyes brown, but ...," 14 July 2018
Mau said representatives of Teska and HLR would now meet with the village board, village staff and focus groups to put together a final streetscape plan and come up with cost estimates for the entire project.

— daniel i. dorfman, chicagotribune.com, "Glencoe signs off on design contracts to spruce up Tudor Court," 26 June 2018
In addition, Oakland Circuit Judge Michael Warren, a Republican, also served on the focus group.

— lori higgins, Detroit Free Press, "Politics invade Michigan school social studies review," 19 June 2018
Before releasing the new uniforms, Delta reportedly conducted over 80 employee focus groups and polled more than 1,000 employees during the course of three months to get feedback about the uniforms before the massive launch.

— Fox News, "Delta's $20 million uniforms causing 'chafing,' 'irritation,' some employees claim," 7 June 2018
Coaching the Mambas allows Bryant access to the minds of 12-year-olds, his private focus group.

— lee jenkins, SI.com, "Fantastic Voyage: Kobe Bryant Is Now an Entertainment Mogul with a Friendlier Mission," 12 July 2018
Programs like secret shopping, participating in focus groups or filling out surveys can be a fast and easy way to make a few extra dollars.

— kat hnatyshyn, kansascity, "The secret to finding a good side hustle," 12 July 2018
After the focus groups, a list of takeaways was developed.

— keith bierygolick, Cincinnati.com, "Black students in Mason: I didn’t want to come to school after Trump was elected," 5 July 2018
So the did research of focus groups in major cities and found 70 percent of women have at least two or more stylists doing their hair and about 80 percent of women traveled at least three hours or more to get their hair done.

— joy sewing, Houston Chronicle, "New app makes finding a hairstylist easier for women of color," 3 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of focus group

1965

in the meaning defined above

See Words from the same year

NEW! Time Traveler

FOCUS GROUP Defined for English Language Learners

focus group

noun

Definition of focus group for English Language Learners

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group