focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Pull together a focus group of average Americans, and the likelihood that a sizable portion would want to relive their teenage years seems pretty slim. Anna Kaufman, USA Today, 11 Aug. 2025 The focus group for Bobby’s beer is similarly unfocused. Genevieve Koski, Vulture, 4 Aug. 2025 Ensure that equity is foundational in your workplace; frequently audit company policies and practices to ensure fairness and disaggregate employee feedback from anonymous channels, focus groups, and surveys to better understand Black women’s experiences. Janice Gassam Asare, Forbes.com, 4 Aug. 2025 Since then, party officials have conducted a number of postmortems — including polls, focus groups and strategy sessions — as part of the party’s rebuilding effort. Amie Parnes, The Hill, 11 July 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 21 Aug. 2025.

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