focus group


Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web

In a series of focus groups, landlords cited the financial risks of participating in the program and lingering discord with city government, where the City Council has passed several new laws favorable to renters. Vernal Coleman, The Seattle Times, "Seattle, King County look to Atlanta program to entice landlords to rent to homeless, but can it work here?," 26 Dec. 2018 Still, White House officials, who have been monitoring focus groups measuring political fallout from the Kavanaugh nomination, believe the gambit worked. Peter Nicholas, WSJ, "The Man Behind the Brett Kavanaugh Strategy: Don McGahn," 4 Oct. 2018 The anecdotal findings of his focus groups suggest that adoptees report being misdiagnosed, having their symptoms misinterpreted (as Nanci experienced), and enduring invasive tests that could have been ruled out with complete family medical records. Fiona Tapp, SELF, "What It’s Like to Fill in the Gaps in Your Health History When You’re Adopted," 18 Jan. 2019 In that scene, the movie breaks the fourth wall, going back to a focus group that appeared earlier in the movie to weigh in on some Republican Party messaging. Alissa Wilkinson, Vox, "Vice doesn’t want to humanize Dick Cheney. So instead, it (maybe) demonizes America.," 21 Dec. 2018 The most visceral discussions in my focus groups centered on integration—an even pricklier topic than border control. Sophia Gaston, WSJ, "Europe’s Leaders Need a New Way of Talking About Immigration," 6 Sep. 2018 If parents are interested in attending a focus group, Callahan said parents should contact their education service center. Alejandra Matos, Houston Chronicle, "Want a say in how Texas will fix special education?," 12 Feb. 2018 To design its new Manhattan location, IKEA conducted many home visits and focus groups to figure out what New Yorkers’ main frustrations are. Saabira Chaudhuri, WSJ, "IKEA Takes On Manhattan With Showroom Coming This Spring," 3 Dec. 2018 The administration will start preliminary work on the plan over the summer, and focus groups will be created and parent surveys sent out in the fall, Delli said. Alexandra Kukulka,, "District 34 to start strategic plan process in August," 3 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of focus group

1965, in the meaning defined above

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focus group

focusing cloth

focusing coil

focusing glass

Statistics for focus group

Last Updated

12 Mar 2019

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Time Traveler for focus group

The first known use of focus group was in 1965

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More Definitions for focus group

focus group


English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

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Rhyming Dictionary: Words that rhyme with focus group Encyclopedia article about focus group

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