focus group


Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web Vince Michael, executive director of the conservation society, is participating in a focus group advising the project team on interpretation of the site. Scott Huddleston,, "AME pastor in San Antonio sees joy in ‘the find,’ despite troubled times," 5 July 2020 The cofounders say they were inspired to launch the brand after attending an informative focus group in college in which men opened up and expressed a desire to learn more about skin care. Rachel King, Fortune, "The must-have gear, gadgets, and accessories for safer summer travel," 3 July 2020 Authority officials also are working with a focus group that includes preservationists, African-American historians and officials of the AME church, which still is active today, to ensure the story of the site is told accurately. Scott Huddleston,, "Original site for historic San Antonio church may be nominated for National Register," 13 June 2020 In that vein, the task force asked for and evaluated input from various stakeholders and focus groups. Susie A. Han, STAT, "Allocate ventilators, other Covid-19 resources based on evidence, not political hunches," 17 Mar. 2020 Biden’s rebound wasn’t plotted on conference calls or in focus groups. Time, "Mojo: Biden Finds His Confidence in South Carolina, But is it Too Late?," 28 Feb. 2020 No one has set up a focus group to talk to these kids. Jon Hale, The Courier-Journal, "Coach: Evansville transfer DeAndre Williams not scared away from Kentucky by Olivier Sarr," 8 May 2020 Hastings participated in a conference call this week as part of a focus group led by U.S. Rep. Terri Sewell. al, "‘It doesn’t make any sense’: Alabama restaurant owners call opening in April ‘unrealistic’," 18 Apr. 2020 Roger Clark, a 45-year-old activist with Vocal NY, was part of a focus group the bail fund assembled to talk through its next moves. Nick Pinto, The New Republic, "Criminal justice reformers are rethinking the crusade against cash bail.," 6 Apr. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of focus group

1965, in the meaning defined above

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The first known use of focus group was in 1965

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Last Updated

15 Jul 2020

Cite this Entry

“Focus group.” Dictionary, Merriam-Webster, Accessed 3 Aug. 2020.

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More Definitions for focus group

focus group


English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

More from Merriam-Webster on focus group

Rhyming Dictionary: Words that rhyme with focus group Encyclopedia article about focus group

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