focus group


Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web

View Sample Sign Up Now This reaction mirrors what the National Institute for Reproductive Health (NIRH) has observed in focus groups across the country. Andrea Miller, Time, "The Right to an Abortion Is Under Threat. But States Are Stepping Up to Protect It," 11 July 2019 Castro reveled in the momentum, cracking jokes with the crowd and touting his favorability with focus groups. James Barragán, Dallas News, "In competing Austin events, Castro rides momentum and O'Rourke tries to rekindle Texas magic," 28 June 2019 In order to explore this, Giscombe conducted eight, hours-long focus groups with a total of 48 African-American women from various cities and ranging in age from 18 to 60s. Jameelah Nasheed, SELF, "Strong Black Women Need Therapy, Too," 23 Apr. 2019 Public hearings and focus groups are among the ways companies glean perception about projects, particularly those that involve major commercial development, Mr. Donovan said. Kristin Broughton, WSJ, "Amazon’s HQ2 Reversal Highlights Risks of Public Perception in Site Selection," 14 Feb. 2019 Board members then took focus group feedback into executive session, eventually offering Wheeler the position. Beth Mlady,, "Berea City School District selects Tracy Wheeler as next superintendent," 7 June 2019 Working with customer focus groups, Ikea’s designers came up with dressers that avoid tip-overs by prompting customers to attach the furniture to a wall. Liz Stinson, Curbed, "Ikea will soon sell dressers designed for stability," 5 June 2019 Scheltens said park district staff plans to bring a report of its focus group findings to the park board in August. Chuck Fieldman,, "Clarendon Hills Park District will hold focus groups to gather public input on programs," 3 June 2019 Some of those guidelines wandered into focus group territory. Mark Hachman, PCWorld, "Here's what's inside Intel's boundary-pushing 'Project Athena' laptops—and why," 29 May 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of focus group

1965, in the meaning defined above

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Dictionary Entries near focus group




focus group

focusing cloth

focusing coil

focusing glass

Statistics for focus group

Last Updated

16 Jul 2019

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Time Traveler for focus group

The first known use of focus group was in 1965

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More Definitions for focus group

focus group


English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

More from Merriam-Webster on focus group

Rhyming Dictionary: Words that rhyme with focus group Encyclopedia article about focus group

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