focus group

noun

Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web

The look of each building reflects preferences gleaned from focus groups in their respective communities. — Steven Litt, cleveland.com, "New Cuyahoga County libraries are spirited variations on themes of service, light, sense of place – Steven Litt," 21 July 2019 Finally, our subsequent focus groups with Syrian refugees already in the West confirmed our survey results. — Arie Kruglanski, The Conversation, "Are Syrian refugees a danger to the West?," 19 July 2019 Last month the Bureau of Engineering hosted focus groups in English and Spanish with Selgascano , and an open design workshop is being planned for September. — Mimi Zeiger, Los Angeles Times, "L.A. River planners float three design proposals for a major new park," 17 July 2019 The methodology includes not only polling, but sitting down and doing some focus groups in the country, and combining that experience, that feedback. — CBS News, "Transcript: Ellen McCarthy talks with Michael Morell on "Intelligence Matters"," 10 July 2019 Business consultant BritainThinks asked focus groups to name a song that encapsulated their emotions about Brexit. — Danica Kirka, The Seattle Times, "Brexhaustion: Long, grinding Brexit is stressing people out," 12 Apr. 2019 In the first comprehensive national public-opinion study about how non-Natives perceive Native Americans, researchers conducted 28 focus groups in 11 states, surveyed 13,306 people online, and analyzed 4.9 million social media posts. — Rebecca Nagle, Teen Vogue, "Invisibility is the Modern Form of Racism Against Native Americans," 23 Oct. 2018 And focus groups with swing voters, participants see the congresswoman as the ideological leader of the Democratic Party and view Pelosi as the establishment politician. — CBS News, "Trump's 2020 campaign weapon: Alexandria Ocasio-Cortez and "the Squad"," 16 July 2019 The earlier releases, taken together with public comments, show the thinking, research and survey data that went behind the final adoption of rules in 2019, including focus group studies of investors. — Julie Jason, The Mercury News, "Julie Jason: Invest in some important summer reading," 8 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Last Updated

13 Aug 2019

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Time Traveler for focus group

The first known use of focus group was in 1965

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More Definitions for focus group

focus group

noun

English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

See the full definition for focus group in the English Language Learners Dictionary

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