focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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The center has received more than 3,500 survey responses and held more than 30 events, workshops and focus groups seeking input on the project. Javier C. Hernández, New York Times, 19 May 2025 That census typically occurs one night each January when individuals are counted at shelters, focus groups, meal programs and known encampments, Johnson explained. Megan Ulu-Lani Boyanton, Denver Post, 29 Apr. 2025 While the focus group — made up of 13 Pennsylvania voters who backed former President Biden in 2020 but switched to Trump last November — is not a statistically significant sample, the responses show how some voters are thinking and talking about current events. Isaac Avilucea, Axios, 9 Apr. 2025 Since this generation cannot speak for themselves yet, a survey of 2,800 respondents, 20 books, 100 industry reports, consumer focus groups, and expert interviews resulted in predictions about how this group will navigate our complex future. Kate Wieczorek, Forbes, 16 Mar. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 25 May. 2025.

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