focus group


Definition of focus group 

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web

Down the hall, a boss of an Icelandic yogurt firm says running instant focus groups on new flavours in the lounge speeds product development. The Economist, "Big corporates’ quest to be hip is helping WeWork," 12 July 2018 Using a consulting firm, a profile was developed using more than a dozen focus groups that included members of the school community as well as the public. Linda Gandee/special To,, "Roxann Ramsey-Caserio named new North Ridgeville schools superintendent," 11 Feb. 2018 The focus group, which had been asked to judge uniforms individually, was then asked to judge the uniforms in pairs, home and road together. Kevin Acee,, "Padres find they can't turn all blue eyes brown, but ...," 14 July 2018 Smart got started with a focus group of 10 women meeting weekly at Oasis of Hope Church in Detroit. Deasia Paige, Detroit Free Press, "Prison to purses: Detroit program gives ex-female felons a 2nd chance," 12 July 2018 The producers even conducted a focus group in Elgin before embarking on what is the 10th season for the show, which last had new episodes in 1997. Mike Danahey, Elgin Courier-News, "'Roseanne' show's Lanford is based loosely on Elgin. So how do they compare?," 18 May 2018 That's according to the USA TODAY Trump Voter Panel, a free-floating focus group of 25 people nationwide who cast ballots for the president and now weigh in on the his performance every few months. Josh Hafner, USA TODAY, "Trump voters think he's lying about Stormy Daniels. And no, they don't really care.," 2 May 2018 The report centered on a focus group made up of people in the petrochemical industry. Vanesa Brashier, Houston Chronicle, "South Liberty County schools partner with Lee College to get students on career path," 12 Mar. 2018 Data from those focus groups was used to further develop overcrowding strategies, which will be presented at the summer input meetings. Cody Boteler,, "BCPS continues public input sessions to address high school overcrowding," 3 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of focus group

1965, in the meaning defined above

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Dictionary Entries near focus group




focus group

focusing cloth

focusing coil

focusing glass

Statistics for focus group

Last Updated

8 Oct 2018

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Time Traveler for focus group

The first known use of focus group was in 1965

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More Definitions for focus group

focus group


English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

More from Merriam-Webster on focus group

See words that rhyme with focus group Encyclopedia article about focus group

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not any or not one

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