focus group


Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web Participants in the Engagious/Schlesinger swing-voter focus group doubted that Biden’s emphasis on diplomacy and humanitarian aid would reduce the pressure on the border. Matthew Continetti, National Review, 24 Apr. 2021 The police union sided with the independent investigator and echoed concerns raised by a 2020 climate study and a recent focus group of patrol officers that politics and media attention were influencing decisions about discipline. Rebecca Lurye,, 6 May 2021 Even as some skeptics change their minds, other have signaled they're increasingly dug in, including a focus group with Trump voters last month who weren't swayed by Frieden and GOP politicians., 4 May 2021 After polling by the de Beaumont Foundation and others suggested that at least a third of Republicans were disinclined to get vaccinated, GOP pollster Frank Luntz assembled a virtual focus group of 19 Trump voters. David Montgomery, Washington Post, 26 Apr. 2021 In an interview with CNN's Ana Cabrera on Friday, focus group leader Frank Luntz listed three ways to convince more people to get vaccinated. Brian Stelter, CNN, 8 May 2021 Customers at the farmer’s market became a focus group, providing feedback in real time. Christina Tkacik,, 7 May 2021 Disease Control and Prevention director Tom Friedan led a focus group of individuals who voted for former President Donald Trump and were hesitant to get the vaccine. Evan Macdonald, cleveland, 4 May 2021 Most of the focus group participants expressed a strong willingness to use fake cards to falsely claim they’d been vaccinated, the Post reports. Alison Durkee, Forbes, 21 Apr. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of focus group

1965, in the meaning defined above

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Time Traveler for focus group

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The first known use of focus group was in 1965

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Statistics for focus group

Last Updated

10 Jun 2021

Cite this Entry

“Focus group.” Dictionary, Merriam-Webster, Accessed 20 Jun. 2021.

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More Definitions for focus group

focus group


English Language Learners Definition of focus group

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

More from Merriam-Webster on focus group Encyclopedia article about focus group


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