focus group

noun

Definition of focus group

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web Bryan Bennett, senior director of polling and analytics for Navigator Research, told USA TODAY the focus group’s pessimism on the economy is in line with past surveys the group has conducted. Amy Nakamura, USA TODAY, 20 Apr. 2022 Harvey liked the movie but wanted a market research focus group screening to test the audience reaction. Seija Rankin, The Hollywood Reporter, 12 July 2022 But as voters have said in polls, focus group and interviews, many don’t feel safe. David Lautersenior Editor, Los Angeles Times, 10 June 2022 The Marvel star later appeared in an array of hilarious sketches throughout the evening, including one about a mom opening Mother's Day gifts and another about a Blue Bunny ice cream focus group. Nicholas Rice, PEOPLE.com, 8 May 2022 Span conducted surveys, interviews and focus group meetings involving more than 350 Illinois residents, design principal Nick Adam said. John Flesher, Detroit Free Press, 22 June 2022 Span conducted surveys, interviews and focus group meetings involving more than 350 Illinois residents, design principal Nick Adam said. John Flesher, Chicago Tribune, 22 June 2022 Span conducted surveys, interviews and focus group meetings involving more than 350 Illinois residents, design principal Nick Adam said. John Flesher, Journal Sentinel, 22 June 2022 Create ways to listen to anonymous feedback, as well as diverse voices in public focus group settings. Anne Jacoby, Forbes, 17 May 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of focus group

1965, in the meaning defined above

Learn More About focus group

Time Traveler for focus group

Time Traveler

The first known use of focus group was in 1965

See more words from the same year

Dictionary Entries Near focus group

focus

focus group

focusing cloth

See More Nearby Entries 

Statistics for focus group

Last Updated

28 Jul 2022

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 18 Aug. 2022.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon

More from Merriam-Webster on focus group

Britannica.com: Encyclopedia article about focus group

WORD OF THE DAY

Test Your Vocabulary

Challenging Words You Should Know

  • hedgehog reading a book
  • Often used to describe “the march of time,” what does inexorable mean?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

TAKE THE QUIZ
Universal Daily Crossword

A daily challenge for crossword fanatics.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!