fast fashion


Definition of fast fashion

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.— Nedra Rhone In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."— Azeen Ghorayshi usually hyphenated when used before another noun fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web Shein's brand of ultra-fast fashion is particularly egregious, critics say. Yvonne Lau, Fortune, 4 May 2022 Amazon’s Aware brand offers a more sustainable take on the fast fashion of its essentials line. Thomas Hindle, The Hollywood Reporter, 14 Apr. 2022 The round-the-world journey of a single pair of Levi’s made in a factory in Lesotho shines a light on the cost of America’s voracious appetite for fast fashion. Ryan Lenora Brown, The Christian Science Monitor, 1 Apr. 2022 Squeezed by fast fashion and online shopping, most department stores have shrunk their network, and built out their online platform to try to wrest back dollars from the likes of Amazon. Tiffany Ap, Quartz, 8 Mar. 2022 In a world of fast fashion and recycled ideas, being aware of waste and finding ways to create less waste is important now more than ever. Greg Emmanuel, Essence, 20 Jan. 2022 Others in the industry, in their focus on high fashion and fast fashion, appear to have overlooked a large market of customers searching for exactly that. David Prosser, Forbes, 6 Dec. 2021 In fast fashion, people buy something, wear it seven times, and then toss it in the garbage. Emily Farra, Vogue, 9 Nov. 2021 While sewing has long been a resource for people to fulfill their clothing needs, globalisation and fast fashion have put it out of use. Frances Solá-santiago,, 22 Sep. 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of fast fashion

1975, in the meaning defined above

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The first known use of fast fashion was in 1975

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Last Updated

10 May 2022

Cite this Entry

“Fast fashion.” Dictionary, Merriam-Webster, Accessed 19 May. 2022.

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