fast fashion


Definition of fast fashion

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.— Nedra Rhone In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."— Azeen Ghorayshi usually hyphenated when used before another noun fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web Billionaire Sir Philip Green, the former owner of fast fashion chain Topshop, is running out of assets to sell to fill the $700 million pension deficit within his Arcadia retail empire. David Dawkins, Forbes, "Billionaire Sir Philip Green’s Bankruptcy Fire Sale Has Raised $820 Million, But It May Not Be Enough," 16 Apr. 2021 Not to mention, this pace presents a plethora of ethical issues, from the waste fast fashion generates to the unregulated labor conditions often involved, and intellectual property right conundrums. Hadley Mendelsohn, House Beautiful, "How Instagram Has Made Vintage Design Pieces Iconic Again," 2 Apr. 2021 Since becoming union president in 1998, Mr. Appelbaum has created a niche by organizing workers from a wide variety of professions: airline caterers, employees in fast fashion stores and gardeners at a cannabis grow house. New York Times, "Organizing Gravediggers, Cereal Makers and, Maybe, Amazon Employees," 23 Mar. 2021 Last November, Megan also collaborated with the fast fashion brand for the launch of her line for tall women – or fellow stallions – like herself. Essence, "Megan Thee Stallion Is Putting 'Women On Top' With $1 Million Scholarship Fund," 9 Mar. 2021 Their devotees are style-conscious individuals who don’t want to compromise on taste, prefer slow to fast fashion, and gravitate towards minimalism. Madeline Fass, Vogue, "This Is the New Class of Contemporary—14 Labels to Know and Shop Now," 5 Mar. 2021 For app users in the world’s most populous country, the world’s biggest seller of fast fashion has effectively ceased to exist. Eva Xiao, WSJ, "H&M Is Erased From Chinese E-Commerce Over Xinjiang Stance," 25 Mar. 2021 But with the boom of fast fashion in the 1980s, shopping has become less about necessity and more about rapidly following the trends. Sara Kiley Watson, Popular Science, "Thrift shopping is an environmental and ethical trap," 26 Feb. 2021 These designs offer a chic, meditative reprieve from the world of fast fashion. Liana Satenstein, Vogue, "Dua Lipa Embraces the Growing Trend of Hand-Painted Clothes," 24 Feb. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fast fashion

1977, in the meaning defined above

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The first known use of fast fashion was in 1977

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Last Updated

28 Apr 2021

Cite this Entry

“Fast fashion.” Dictionary, Merriam-Webster, Accessed 6 May. 2021.

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