Definition of fast fashion
- For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.
- —The Economist
- Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.
- —Nedra Rhone
- In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."
- —Azeen Ghorayshi
- fast-fashion chains/retailers