fast fashion


: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
usually hyphenated when used before another noun
fast-fashion chains/retailers

Example Sentences

Recent Examples on the Web At the same time, mainstream brands such as Kookai and Naf Naf became the antecedents to fast fashion, while Fiorucci set the stage for collaboration. Amy Verner, Vogue, 18 Oct. 2022 There are a lot of negatives to fast fashion – waste on a personal and business level, safety conditions for workers (see the Wired story), environmental concerns across the supply chain, considering clothes disposable at all. oregonlive, 16 Aug. 2022 All of this is reflected in the figures: participation in secondhand shopping is growing rapidly, and expected to be 2X bigger than fast fashion by 2030. Grace Antino,, 5 Jan. 2023 Chinese online apparel retailer Shein, known for its low-price and trendy clothing and accessories, suggests that rapid sales growth and superfast delivery don’t have to go hand-in-hand, even in fast fashion. Liz Young, WSJ, 9 Nov. 2022 Shein has been successful in fast fashion but has also drawn criticism for the environmental impact of clothes so cheap as to be almost disposable. WIRED, 26 Oct. 2022 While fast fashion and even luxury retailers cater to the trends that come and go, vintage designer items seem to never fade. Greg Emmanuel, Essence, 10 Aug. 2022 At the same time, the country’s appetite for new clothing has expanded rapidly over the past two decades, as clothes have become cheaper, more abundant, and easier than ever to buy, largely thanks to the spread of fast fashion and online shopping. Amanda Mull, The Atlantic, 3 Aug. 2022 Then there’s Caes, the Amsterdam brand formed by the designer Helen de Kluiver in 2019 in response to her concerns about fast fashion’s environmental impact. New York Times, 12 May 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

Dictionary Entries Near fast fashion

Cite this Entry

“Fast fashion.” Dictionary, Merriam-Webster, Accessed 1 Feb. 2023.

Last Updated: - Updated example sentences
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