fast fashion

noun
|Updated on: 28 May 2018

Definition of fast fashion

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
  • For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.
  • The Economist
  • Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.
  • —Nedra Rhone
  • In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."
  • —Azeen Ghorayshi
usually hyphenated when used before another noun
  • fast-fashion chains/retailers

Recent Examples of fast fashion from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of fast fashion

1977

in the meaning defined above

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