fast fashion


Definition of fast fashion 

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.— Nedra Rhone In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."— Azeen Ghorayshi usually hyphenated when used before another noun fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

Needless to say, sparkly mini-dresses abounded that night, and Fashion Nova, the reigning Instagram master of fast fashion, decided to re-create both of Kylie's birthday outfits as well as Kim Kardashian's pink minidress. Krystin Arneson, Glamour, "Fashion Nova Already Knocked Off Looks From Kylie Jenner's Birthday Party," 11 Aug. 2018 Fashion Nova isn't the first fast fashion brand to make its foray into the beauty world. Zoe Weiner, Allure, "Fashion Nova Is Launching an Affordable Makeup Line Called Nova Beauty," 25 July 2018 In ushering a new wave of young talent, Smith has also championed a graduating class of customers in her own age bracket, who until recently (and likely still) were pillaging sample sales and fast fashion for their statement pieces. Tyler Joe, Harper's BAZAAR, "Tales in Retail: Introducing Fashion's Chicest New E-Tailer," 13 Dec. 2016 The company has struggled as department stores lose ground to online retailers, fast fashion and off-price chains. Ben Dummett, WSJ, "Hudson’s Bay Agrees to Sell Half of European Business," 4 July 2018 Last year, resale accounted for 6 percent of the market while fast fashion was 9 percent. Sarah Spellings, The Cut, "Could Resale Shopping Overtake Fast Fashion?," 3 Apr. 2018 Today, the fashion landscape could not be anymore different with large fast fashion chains now incorporating sustainable lines into their range. Kerry Pieri, Harper's BAZAAR, "4 Chic Fashion Brands Doing Things Right, Right Now," 2 July 2018 June 2015: $40 Million Discrimination Suit After firing the only corporate attorney for Zara’s U.S. and Canadian business, the fast fashion company was met with a $40 million discrimination suit in New York’s Supreme Court. Carson Kessler, Fortune, "Melania Trump's Jacket Is Just the Controversial Clothing by Zara. Here's a Timeline of the Rest," 22 June 2018 And now, a new study from ThredUp says consignment and thrift shopping could outpace fast fashion by 2027. Sarah Spellings, The Cut, "Could Resale Shopping Overtake Fast Fashion?," 3 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fast fashion

1977, in the meaning defined above

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Last Updated

26 Nov 2018

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The first known use of fast fashion was in 1977

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