fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.

—The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.

—Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."

—Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

There's a lot of talk about factories and producing overseas and a lot of fast fashion. —Rachel Elspeth Gross, Forbes.com, 16 June 2025

Designed to outlast the churn of fast fashion, this travel tote starts minimal, but the genius lies in its add-ons. —Boutayna Chokrane, Wired News, 13 June 2025

And that's what makes the Shein story more than just fast fashion. —Spriha Srivastava, CNBC, 12 June 2025

In an era marked by fast fashion and disposable design, the interiors industry faces increasing scrutiny over its environmental and social footprint. —Christopher Marquis, Forbes.com, 2 June 2025

Word History

First Known Use

1975, in the meaning defined above

Rhymes for fast fashion

• compassion
• ashen
• passion
• ration
• aurignacian
• internation