fast fashion


: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
usually hyphenated when used before another noun
fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web Shoppers are becoming increasingly aware of the environmental impact of fast fashion, prompting them to turn to brands that offer cleaner, more climate-friendly alternatives. Prarthana Prakash, Fortune Europe, 27 Mar. 2024 The climb of Kohl’s Plenty of ink has been spilled about the death of the department store, mainly thanks to the onset of fast fashion and online shopping. Francisco Velasquez, Quartz, 12 Mar. 2024 Katherine Geisel, 32, of Brooklyn, transitioned to a mostly vintage and secondhand wardrobe a few years ago, citing a pileup of fast fashion in her closet. Stephanie Cain, New York Times, 9 Mar. 2024 In retail, fast fashion giant Shein is set to go public this year. Bruce Gil, Quartz, 18 Mar. 2024 Another factor is the unholy churn of fast fashion, a business model epitomized by notorious brands like FashionNova and Shein, whose output makes older fast-fashion merchants look quaint. Jonah Weiner, New York Times, 3 Mar. 2024 But in the 19th century, British colonizers brought in their iteration of fast fashion, and the tradition nearly went extinct until its revival some five decades ago. Melanie Stetson Freeman, The Christian Science Monitor, 29 Feb. 2024 Erkel also helped launch a large Japanese fast fashion retailer in the U.S. and helped women’s speciality retailer Ann Taylor go omnichannel. Sharon Edelson, Forbes, 15 Feb. 2024 But with a boom in online retail and with fast fashion flooding the market, Abercrombie has found itself in more recent years struggling to cut through the noise. Eleanor Pringle, Fortune, 9 Jan. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'fast fashion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

Dictionary Entries Near fast fashion

Cite this Entry

“Fast fashion.” Dictionary, Merriam-Webster, Accessed 12 Apr. 2024.

Last Updated: - Updated example sentences
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