fast fashion


Definition of fast fashion

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.— Nedra Rhone In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."— Azeen Ghorayshi usually hyphenated when used before another noun fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

Irina Shayk arrived to the BAZAAR ICONS party wearing a velvet top and skirt from H&M Conscious, the fast fashion retailer's sustainable line. Erica Gonzales, Harper's BAZAAR, "Irina Shayk Wore a $60 Skirt on the Red Carpet and Made It Look Expensive," 7 Sep. 2019 There’s a growing awareness that our insatiable demand for stuff, whether that’s fast fashion, children’s toys, or new furniture, is fueling an environmental nightmare. Annaliese Griffin, Quartz, "To insulate yourself from the trade war, stop buying new stuff," 1 Sep. 2019 By the mid-90s, Stephanie Judith Tanner had matured from a sassy little girl with blonde curls into a tween who loved fast fashion—and even faster friends. Tierney Mcafee, Country Living, "Need a 'Full House' Costume Idea for Halloween? You Got It, Dude!," 31 Aug. 2019 Selling what's commonly called fast fashion, Forever 21's competitors, from Hennes & Mauritz AB to Target Corp.'s on-trend house brands to new online sellers, have crowded the niche, weighing on profits. Fortune, "Will Forever 21 Seek Bankruptcy Protection?," 29 Aug. 2019 The resale market is expected to outpace fast fashion within 10 years, according to a 2019 report by the Business of Fashion. Megan Cerullo, CBS News, "J.C. Penney's rebuilding strategy? Sell secondhand clothing," 15 Aug. 2019 Rather than contributing to fast fashion and adding to the ever-growing landfills, venders are concerned about the bigger picture of where their items end up. Samantha Lopez, Houston Chronicle, "How locals swap fast fashion for vintage sustainability," 5 Aug. 2019 And those are things that, of course, worry and bother me, but the real determining factor for my shift away from fast fashion has been admittedly more self-involved. Veronica Walsingham, Vox, "The best $42.92 I ever spent: a handful of junky Forever 21 jewelry," 23 July 2019 Forever 21 became a trailblazer in fast fashion by selling a rapidly changing assortment of young women’s dresses, tops, jeans and other apparel and accessories, typically for less than $20 apiece. James F. Peltz,, "Where did Forever 21 go wrong?," 14 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of fast fashion

1977, in the meaning defined above

Keep scrolling for more

Learn More about fast fashion

Statistics for fast fashion

Last Updated

15 Oct 2019

Look-up Popularity

Time Traveler for fast fashion

The first known use of fast fashion was in 1977

See more words from the same year

Comments on fast fashion

What made you want to look up fast fashion? Please tell us where you read or heard it (including the quote, if possible).


tired or exhausted

Get Word of the Day daily email!

Test Your Vocabulary

Where in the World? A Quiz

  • peter bruegel tower of babel painting
  • What language does pajama come from?
Spell It

Can you spell these 10 commonly misspelled words?

Bee Cubed

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!