Definition of fast fashion
: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers <For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits. — The Economist> <Competition is fierce at every end of the fashion spectrum from luxury to fast fashion. — Nedra Rhone> <In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to “fast fashion.” — Azeen Ghorayshi> —usually hyphenated when used before another noun <fast-fashion chains/retailers>
First Known Use of fast fashion
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