fast fashion


Definition of fast fashion

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.— Nedra Rhone In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."— Azeen Ghorayshi usually hyphenated when used before another noun fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

Primark’s State Street store will be within a block of fellow international fast fashion brands Zara and Uniqlo. Lauren Zumbach,, "Fast fashion brand Primark to open Chicago store on State Street," 5 July 2019 An example of fast fashion is H&M, with cheap prices and less durable clothes. Alexa Buechler, Milwaukee Journal Sentinel, "BlackBear Children's Boutique pop-up store opening for the summer on Downer Avenue," 13 June 2019 Randall is one of many young designers currently focusing their efforts on reducing waste in the industry and shifting consumers’ focus away from fast fashion. Brooke Bobb, Vogue, "Georgia Is a New Made-to-Order Dress Label Inspired by Fashion Advice From André Leon Talley," 24 May 2019 The popularity of second-hand clothing is on the rise and will be bigger than fast fashion within the decade, according to Thredup’s 2019 Resale Report. Jordyn Holman,, "Goodwill Wants to Take New Orders Right Out of Amazon's Hands," 2 Apr. 2019 Visit in April for Vintagemässa, Sweden’s first and only vintage clothing fair, and a smart way to reduce waste from fast fashion. Caitlin Etherton, National Geographic, "Venice is flooded with tourists—visit these floating cities instead," 16 May 2019 The intel comes courtesy of a lawsuit Kim is involved in against fast fashion brand Missguided USA clothing company. Kayleigh Roberts, Marie Claire, "Kim Kardashian Apparently Makes $1 Million Per Instagram Post," 4 May 2019 After the allegations of peddling her looks to Fashion Nova, Kim took to Twitter to defend herself, putting the onus on fast fashion companies. Lauren Alexis Fisher, Harper's BAZAAR, "Is Kim Kardashian Helping Fast Fashion Sites Knock Off Her Designer Looks?," 20 Feb. 2019 Willow Lindley, Market Editor No more fast fashion! Vogue, "Need Some Inspiration for Your New Year’s Resolutions? Here’s How Vogue Editors Are Rethinking Their Closets in 2019," 1 Jan. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fast fashion.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fast fashion

1977, in the meaning defined above

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Last Updated

9 Jul 2019

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The first known use of fast fashion was in 1977

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