fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—

The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.—

Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—

Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web Now Fast Retailing, owner of the fast fashion brand Uniqlo, is the latest foreign brand to warn of profit struggles in China. —

Chris Morris, Fortune Asia, 12 July 2024 The announcement coincided with EU governments’ calling for tighter regulations to reduce environmental waste related to fast fashion. —

Rosemary Feitelberg, WWD, 10 July 2024 There's a real-life toll at clothing factories that aren't ethically surveyed and clothing waste that pollutes some communities: Brands like Shein, Fashion Nova and more have been accused of fast fashion at a steep human cost. —

Naledi Ushe, USA TODAY, 5 June 2024 In fast fashion era, only a fraction of clothes become new garments. —

Anika Arora Seth, Washington Post, 7 July 2024 See all Example Sentences for fast fashion

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'fast fashion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.