direct-response

adjective
di·​rect-re·​sponse | \ də-ˈrekt-ri-ˈspän(t)s How to pronounce direct-response (audio) , dī-\

Definition of direct-response

: of or relating to direct marketing direct-response advertising

First Known Use of direct-response

1976, in the meaning defined above

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The first known use of direct-response was in 1976

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