direct-response
adjective
di·rect-re·sponse
də-ˈrekt-ri-ˈspän(t)s 
dī-
: of or relating to direct marketing
direct-response advertising
Examples of direct-response in a Sentence
Recent Examples on the Web
Mastering the abilities Given its purpose for helping with disaster responses, ARMstrong Dex has undergone many experiments to showcase its readiness for direct-response and heavy industrial tasks.
—
Atharva Gosavi, Interesting Engineering, 9 Sep. 2025
For years, CFOs and CEOs have prioritized direct-response marketing; performance-driven, ROI-measurable and instantly gratifying, while questioning the value of brand marketing, often dismissed as fuzzy, slow or unnecessary.
—Miri Patrenko Laufer, Forbes.com, 9 June 2025
Fox cited contractual price increases and higher ratings and higher revenue from direct-response and digital advertising.
—Brian Steinberg, Variety, 4 Nov. 2024
The platform introduces Gifts, its ad unit, as a fusion between direct-response advertising and brand awareness campaigns.
—William Mullane, USA TODAY, 15 Jan. 2024
Second, investing heavily in our direct-response business to deliver measurable return on spend for our advertising partners.
—Alex Weprin, The Hollywood Reporter, 24 Oct. 2023
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Atharva Gosavi, Interesting Engineering, 9 Sep. 2025
For years, CFOs and CEOs have prioritized direct-response marketing; performance-driven, ROI-measurable and instantly gratifying, while questioning the value of brand marketing, often dismissed as fuzzy, slow or unnecessary.
—Miri Patrenko Laufer, Forbes.com, 9 June 2025
Fox cited contractual price increases and higher ratings and higher revenue from direct-response and digital advertising.
—Brian Steinberg, Variety, 4 Nov. 2024
The platform introduces Gifts, its ad unit, as a fusion between direct-response advertising and brand awareness campaigns.
—William Mullane, USA TODAY, 15 Jan. 2024
Second, investing heavily in our direct-response business to deliver measurable return on spend for our advertising partners.
—Alex Weprin, The Hollywood Reporter, 24 Oct. 2023
Cite this Entry
“Direct-response.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct-response. Accessed 17 Sep. 2025.
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