di·​rect-re·​sponse də-ˈrekt-ri-ˈspän(t)s How to pronounce direct-response (audio)
: of or relating to direct marketing
direct-response advertising

Examples of direct-response in a Sentence

Recent Examples on the Web Fox News has also had to contend with a glut of direct-response advertising, which the parent company has said has weighed on pricing. Brian Steinberg, Variety, 15 Feb. 2024 Meanwhile, Fox News, like other cable-news outlets, faces both a glut of cheap supply from direct-response advertisers as well as increasing wariness from mainstream sponsors who once were less hesitant about putting commercials in news programs. Brian Steinberg, Variety, 22 Jan. 2024 But the company said ad revenues for the period were off 2% due to lower political advertising at its local TV stations and the pressures of a higher-supply of direct-response advertising at its Fox News properties. Brian Steinberg, Variety, 2 Nov. 2023 The stronger-than-expected results, which execs said came from both brand and direct-response advertising, come after YouTube fell short of expectations in the year-ago period, when ad revenue dropped 1.9%. Todd Spangler, Variety, 24 Oct. 2023 Second, investing heavily in our direct-response business to deliver measurable return on spend for our advertising partners. Alex Weprin, The Hollywood Reporter, 24 Oct. 2023 Despite the interest in the event, Fox News was spotted selling some of the commercials in the limited-interruption telecast to some direct-response advertisers and advocacy groups. Brian Steinberg, Variety, 24 Aug. 2023 All three cited softer direct-response ad momentum, which had already affected Fox News in the final quarter of 2022. Georg Szalai, The Hollywood Reporter, 28 Mar. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'direct-response.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1976, in the meaning defined above

Time Traveler
The first known use of direct-response was in 1976

Dictionary Entries Near direct-response

Cite this Entry

“Direct-response.” Dictionary, Merriam-Webster, Accessed 26 Feb. 2024.

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