direct-response
adjective
di·rect-re·sponse
də-ˈrekt-ri-ˈspän(t)s 
dī-
: of or relating to direct marketing
direct-response advertising
Examples of direct-response in a Sentence
Recent Examples on the Web
The platform introduces Gifts, its ad unit, as a fusion between direct-response advertising and brand awareness campaigns.
—
William Mullane, USA TODAY, 15 Jan. 2024
Fox News has also had to contend with a glut of direct-response advertising, which the parent company has said has weighed on pricing.
—Brian Steinberg, Variety, 15 Feb. 2024
Meanwhile, Fox News, like other cable-news outlets, faces both a glut of cheap supply from direct-response advertisers as well as increasing wariness from mainstream sponsors who once were less hesitant about putting commercials in news programs.
—Brian Steinberg, Variety, 22 Jan. 2024
But the company said ad revenues for the period were off 2% due to lower political advertising at its local TV stations and the pressures of a higher-supply of direct-response advertising at its Fox News properties.
—Brian Steinberg, Variety, 2 Nov. 2023
The stronger-than-expected results, which execs said came from both brand and direct-response advertising, come after YouTube fell short of expectations in the year-ago period, when ad revenue dropped 1.9%.
—Todd Spangler, Variety, 24 Oct. 2023
Second, investing heavily in our direct-response business to deliver measurable return on spend for our advertising partners.
—Alex Weprin, The Hollywood Reporter, 24 Oct. 2023
Despite the interest in the event, Fox News was spotted selling some of the commercials in the limited-interruption telecast to some direct-response advertisers and advocacy groups.
—Brian Steinberg, Variety, 24 Aug. 2023
All three cited softer direct-response ad momentum, which had already affected Fox News in the final quarter of 2022.
—Georg Szalai, The Hollywood Reporter, 28 Mar. 2023
William Mullane, USA TODAY, 15 Jan. 2024
Fox News has also had to contend with a glut of direct-response advertising, which the parent company has said has weighed on pricing.
—Brian Steinberg, Variety, 15 Feb. 2024
Meanwhile, Fox News, like other cable-news outlets, faces both a glut of cheap supply from direct-response advertisers as well as increasing wariness from mainstream sponsors who once were less hesitant about putting commercials in news programs.
—Brian Steinberg, Variety, 22 Jan. 2024
But the company said ad revenues for the period were off 2% due to lower political advertising at its local TV stations and the pressures of a higher-supply of direct-response advertising at its Fox News properties.
—Brian Steinberg, Variety, 2 Nov. 2023
The stronger-than-expected results, which execs said came from both brand and direct-response advertising, come after YouTube fell short of expectations in the year-ago period, when ad revenue dropped 1.9%.
—Todd Spangler, Variety, 24 Oct. 2023
Second, investing heavily in our direct-response business to deliver measurable return on spend for our advertising partners.
—Alex Weprin, The Hollywood Reporter, 24 Oct. 2023
Despite the interest in the event, Fox News was spotted selling some of the commercials in the limited-interruption telecast to some direct-response advertisers and advocacy groups.
—Brian Steinberg, Variety, 24 Aug. 2023
All three cited softer direct-response ad momentum, which had already affected Fox News in the final quarter of 2022.
—Georg Szalai, The Hollywood Reporter, 28 Mar. 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'direct-response.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near direct-response
Cite this Entry
“Direct-response.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct-response. Accessed 19 Apr. 2024.
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