- the critical mass of activity needed for a retail store
Recent Examples of critical mass from the Web
Then the team reached a brutal portion of its schedule, and injuries soon reached a critical mass.
Now, after years of quietly spreading across the nation, diseases like hepatitis and HIV are prompting action by a critical mass of top doctors, health officials and policymakers.
Unlike January's Tide Pod Challenge, there was no critical mass of teenagers talking about flossing their nostrils with contraceptives—but that didn't stop people from claiming otherwise.
Android device makers' disinterest in shipping timely updates means Android versions take forever to reach the critical mass of adoption that many app developers are looking for.
In the past year, that criticism has reached critical mass.
When digital videorecorders started reaching critical mass in 2008 and cut into prime-time viewing, Fox, with great fanfare, reduced the number of spots in several of its new series as a way to encourage viewers to sample them.
Yet there’s some critical mass that happened there.
Imagine a critical mass of global citizens working together to engage issues and individuals with Nonviolence365.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'critical mass.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of critical mass
Financial Definition of CRITICAL MASS
What It Is
Critical mass refers to the size a company needs to reach in order to efficiently and competitively participate in the market. This is also the size a company must attain in order to sustain growth and efficiency.
How It Works
A company's critical mass is determined by the size of its staff, resources, revenues, and market share. Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.
To illustrate a company's critical mass, consider Company XYZ which was recently formed and has been experiencing steady growth and increasing strength in the market. The company’s steady revenues allowed Company XYZ to invest in more capital and to hire additional employees. XYZ's productivity subsequently increased and their revenues exceed their expenses: XYZ then becomes profitable. The company is said to have reached its critical mass, since its capital and human resources have reached a size at which they can sustain themselves through productive efficiency.
Why It Matters
A company's critical mass is important to consider because it can mean the difference between thriving and surviving in a market environment. A company that sustains profitability is safely above its critical mass.
CRITICAL MASS Defined for English Language Learners
: an amount of material (such as plutonium) that is large enough to allow a nuclear reaction to occur
: the size, number, or amount of something that is needed to cause a particular result
Seen and Heard
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