countercampaign

noun
coun·ter·cam·paign | \ˌkau̇n-tər-(ˌ)kam-ˈpān \
variants: or counter-campaign
plural countercampaigns or counter-campaigns

Definition of countercampaign 

: a campaign waged in opposition to another campaign Conservatives slammed the law, claiming it discriminates against men and waged a counter-campaign.— Anna Momigliano

First Known Use of countercampaign

1881, in the meaning defined above

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The first known use of countercampaign was in 1881

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