coun·ter·ad·ver·tis·ing | \ ˌkau̇n-tər-ˈad-vər-ˌtī-ziŋ 
\
\variants:
or counter-advertising
Definition of counteradvertising
: advertising that responds to or rebuts the claims of other advertising
Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns … — American Journal of Public Health If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.— Ewan Spence
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Time Traveler for counteradvertising
The first known use of counteradvertising was in 1855
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