counteradvertising

noun coun·ter·ad·ver·tis·ing \ ˌkau̇n-tər-ˈad-vər-ˌtī-ziŋ \
variants: or counter-advertising
Updated on: 15 Nov 2017

Definition of counteradvertising

:advertising that responds to or rebuts the claims of other advertising
  • Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns …
  • American Journal of Public Health
  • If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.
  • —Ewan Spence

First Known Use of counteradvertising

1855


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