Definition of counteradvertising
: advertising that responds to or rebuts the claims of other advertising
- Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns …
- —American Journal of Public Health
- If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.
- —Ewan Spence
