counteradvertising

noun
coun·​ter·​ad·​ver·​tis·​ing | \ˌkau̇n-tər-ˈad-vər-ˌtī-ziŋ \
variants: or counter-advertising

Definition of counteradvertising 

: advertising that responds to or rebuts the claims of other advertising Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns …American Journal of Public Health If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.— Ewan Spence

First Known Use of counteradvertising

1855, in the meaning defined above

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The first known use of counteradvertising was in 1855

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