counteradvertising
noun
coun·ter·ad·ver·tis·ing
ˌkau̇n-tər-ˈad-vər-ˌtī-ziŋ
variants
or counter-advertising
: advertising that responds to or rebuts the claims of other advertising
Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns …—American Journal of Public Health
If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.—Ewan Spence
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Merriam-Webster unabridged
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