click fraud

noun

Definition of click fraud

:fraud committed by clicking through an advertisement on a website multiple times to spuriously increase the cost to the advertiser
  • Click fraud is where organisations or individuals take advantage of search engines' pay-per-click models—in which a company pays a fee if a consumer clicks through from the search engine to its website after entering search criteria—by continually clicking on an organisation's link.
  • Travel Weekly

First Known Use of click fraud

2001


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