click fraud


: fraud committed by clicking through an advertisement on a website multiple times to spuriously increase the cost to the advertiser
Click fraud is where organisations or individuals take advantage of search engines' pay-per-click models—in which a company pays a fee if a consumer clicks through from the search engine to its website after entering search criteria—by continually clicking on an organisation's link.Travel Weekly

Examples of click fraud in a Sentence

Recent Examples on the Web Then Alexander played for the room a series of audio recordings of the three hackers explicitly discussing their new click fraud venture. Andy Greenberg, WIRED, 14 Nov. 2023 What is click fraud? Ralph Perrier, Forbes, 25 Oct. 2021 These techniques include click spamming, clickjacking, click fraud, click injection bad bots and more. Jacob Loveless, Forbes, 27 June 2022 One common scheme is click fraud, whereby an affiliate drives fake clicks to their partner’s site, via human click farms or botnets, with the aim of inflating their commission. Guy Tytunovich, Forbes, 24 June 2022 Drenik: How do brands increase ROI when ad blockers and click fraud are prevalent? Gary Drenik, Forbes, 19 Oct. 2021 The clicks are used for click fraud — e.g. to earn CPC ad revenue under false pretenses. Dr. Augustine Fou, Forbes, 20 Apr. 2021 Researchers have discovered two Google Play apps with more than 1.5 million downloads engaging in a new form of click fraud that drained batteries, slowed performance, and increased mobile data usage on infected phones. Dan Goodin, Ars Technica, 29 Aug. 2019 The extensions found by ICEBRG were used in a click fraud scheme, but company researchers said the add-ons just as easily could have been used to do more nefarious things. Dan Goodin, Ars Technica, 19 Jan. 2018 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'click fraud.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

2001, in the meaning defined above

Time Traveler
The first known use of click fraud was in 2001

Dictionary Entries Near click fraud

Cite this Entry

“Click fraud.” Dictionary, Merriam-Webster, Accessed 5 Dec. 2023.

Last Updated: - Updated example sentences
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