category killer

noun

Definition of category killer

: a very popular or successful product, store, etc., that dominates competitors in a particular category Their approach delivered search results that creamed the competition's, and it served them up in a simple, quick-loading, no-frills format. It was a stone-cold category killer.— Lev Grossman, Time, 22 Dec. 2003 especially : a chain store that dominates the sale of merchandise in a particular category (such as toys, sporting goods, or office supplies) by offering a large selection of products at discounted prices The big discounters are following another set of retailers that have been making their mark throughout the five boroughs: the so-called category killers, who sell basically one type of merchandise, be it books, apparel, linen or electronic goods. — Douglas Martin, New York Times, 11 Dec. 1994 Founded by Charles Lazarus in 1957, Toys “R” Us was the original “category killer”—industry jargon for a chain of large stores that offered low prices on almost every product and brand in its category and killed competing local retailers. — Karl Taro Greenfeld, Time, 19 Oct. 1998

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First Known Use of category killer

1990, in the meaning defined above

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The first known use of category killer was in 1990

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“Category killer.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/category%20killer. Accessed 18 May. 2021.

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