blow-in card

noun

Definition of blow-in card 

: a card printed typically with a subscription offer or advertisement that is inserted loosely by a machine using air pressure between the pages of a magazine What demon dreamed up “blow-in cards”—those subscription cards that drop out of a magazine as you pick it up to read? Reportedly a machine, at some stage in the mailing process, riffles each magazine's pages and blows in anywhere from one to six of these cards. The method a cheaper than stapling the card in, and presumably the dropping-out process forces the card on your attention. —Alan L. Otten, Wall Street Journal, 21 Nov. 1974 Inside the magazine there were lots of blow-in cards offering subscription deals, but he didn't want to have to fill out a coupon and mail it in and wait six weeks for his subscription to kick in. —Harvey Mackay, Albany (New York) Times Union, 13 Apr. 1997

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

First Known Use of blow-in card

1974, in the meaning defined above

Keep scrolling for more

Learn More about blow-in card

Share blow-in card

Statistics for blow-in card

Look-up Popularity

Time Traveler for blow-in card

The first known use of blow-in card was in 1974

See more words from the same year

Comments on blow-in card

What made you want to look up blow-in card? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

characteristic trappings or dress

Get Word of the Day daily email!

Test Your Vocabulary

Name that Food Quiz

Name That Thing

Test your visual vocabulary with our 10-question challenge!

TAKE THE QUIZ
Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!