Definition of blow-in card
: a card printed typically with a subscription offer or advertisement that is inserted loosely by a machine using air pressure between the pages of a magazine
What demon dreamed up "blow-in cards"—those subscription cards that drop out of a magazine as you pick it up to read? Reportedly a machine, at some stage in the mailing process, riffles each magazine's pages and blows in anywhere from one to six of these cards. The method a cheaper than stapling the card in, and presumably the dropping-out process forces the card on your attention.— Alan L. Otten, Wall Street Journal, 21 Nov. 1974 Inside the magazine there were lots of blow-in cards offering subscription deals, but he didn't want to have to fill out a coupon and mail it in and wait six weeks for his subscription to kick in.— Harvey Mackay, Albany (New York) Times Union, 13 Apr. 1997
Test Your Vocabulary
Challenging Words You Should Know
-
- Often used to describe “the march of time,” what does inexorable mean?

Test your knowledge - and maybe learn something along the way.
TAKE THE QUIZ
A daily challenge for crossword fanatics.
TAKE THE QUIZLove words? Need even more definitions?
Merriam-Webster unabridged
Share blow-in card
Time Traveler for blow-in card
The first known use of blow-in card was in 1974
See more words from the same year