attractant
noun
                                                                                                                            
                                                            at·trac·tant
                    
                                                                                                              
                                                                                                                                  ə-ˈtrak-tənt  
                                                      
                                                          
            
                                
              
          
                                                      : a substance (such as a pheromone) that attracts specific animals (such as insects or individuals of the opposite sex)                                      
                
                    
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  Merriam-Webster unabridged




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