anti-consumerism

noun
an·​ti-con·​sum·​er·​ism | \ˌan-tē-kən-ˈsü-mə-ˌri-zəm, -mər-ˌi-, ˌan-tī-\

Definition of anti-consumerism 

: opposition or resistance to a culture or way of life emphazing the purchase and use of consumer goods : opposition to consumerism Not only is REI closed on Thursday, it will also be closed on Black Friday, forgoing millions in revenue in the spirit of anti-consumerism and pro-family time.— Jason Lee

First Known Use of anti-consumerism

1969, in the meaning defined above

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The first known use of anti-consumerism was in 1969

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