Definition of anti-consumerism
: opposition or resistance to a culture or way of life emphasizing the purchase and use of consumer goods : opposition to consumerism
Not only is REI closed on Thursday, it will also be closed on Black Friday, forgoing millions in revenue in the spirit of anti-consumerism and pro-family time.— Jason Lee
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Merriam-Webster unabridged
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Time Traveler for anti-consumerism
The first known use of anti-consumerism was in 1969
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