ambush marketing

noun

Definition of ambush marketing

:marketing in which a company attempts to advertise and promote its products by associating them with a public event (such as a major sporting event) without paying the fees that an exclusive sponsor is required to pay
  • Two Dutch women were released on bail Wednesday after facing charges they took part in an ambush marketing campaign at a World Cup match.
  • Yahoo! News16 June 2010

ambush marketer

noun
    • The criticism Nike received for such activities tarred it as an ambush marketer. Sporting goods companies typically don't sponsor the event itself but its participants—athletes and national teams.
    • —Jeff JensenAdvertising Age1 Dec. 1997

There's more!

Love words? You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!
Already a subscriber? Log in.

First Known Use of ambush marketing

1987


Seen and Heard

What made you want to look up ambush marketing? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

WORD OF THE DAY

marked by intense feeling

Get Word of the Day daily email!

Test Your Vocabulary

Find the Cousins

  • a-large-tree-with-many-branches
  • Which pair shares a common word ancestor?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!