Definition of ambush marketing
- Two Dutch women were released on bail Wednesday after facing charges they took part in an ambush marketing campaign at a World Cup match.
- —Yahoo! News, 16 June 2010
- The criticism Nike received for such activities tarred it as an ambush marketer. Sporting goods companies typically don't sponsor the event itself but its participants—athletes and national teams.
- —Jeff Jensen, Advertising Age, 1 Dec. 1997