allurement

noun

al·​lure·​ment ə-ˈlu̇r-mənt 

-ˈlər-

plural -s

1

: a means of alluring : something that attracts or entices

the social allurements of the city

she had discarded forever the allurements of youth

—Ellen Glasgow

2

: the act of alluring

3

: the power or quality of alluring : allure, fascination, charm

the fatal gift of allurement

—Idwal Jones

Word History

First Known Use

1548, in the meaning defined at sense 1

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Rhymes for allurement

• procurement