airtime

noun

air·​time ˈer-ˌtīm 

1

: the time or any part of the time when a radio or television station is on the air

2

: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.

Recent Examples on the Web

In all, Wisconsin Manufacturers & Commerce, Fair Courts America and Building America's Future have bought some $7 million worth of airtime in Wisconsin's five TV markets in recent days. —Daniel Bice, jsonline.com, 15 July 2025

Neither Paramount nor Skydance Media has agreed to grant free advertising airtime to Trump, the source said. —Todd Spangler, Variety, 4 July 2025

Schedule delays can force broadcasters to redistribute airtime, negotiate compensations, or lose advertising slots. —Claire Poole, Forbes.com, 29 June 2025

After surveying 49 metropolitan areas, Stack and Gundlach reported that the greater the airtime devoted to country music, the greater the white suicide rate, independent of divorce, southernness, poverty and gun availability. —Scott Lafee, San Diego Union-Tribune, 24 June 2025

Word History

First Known Use

1924, in the meaning defined at sense 1

Rhymes for airtime

• bedtime
• daytime
• downtime
• enzyme
• halftime
• lifetime
• longtime
• lunchtime
• mealtime
• meantime
• nighttime
• noontime