air·​time | \ -ˌtīm How to pronounce airtime (audio) \

Definition of airtime

1 : the time or any part of the time when a radio or television station is on the air
2 : the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.

Recent Examples on the Web

Moreover, Graff said, the move away from traditional TV airtime to social media and events has had a bigger impact on the industry. Jon Chesto,, "Hometown advantage? Not for Boston’s ad agencies," 4 Aug. 2019 In the past, Love Island has been widely criticized for its lack of diversity as well as for limiting the airtime of its Islanders of color. Ineye Komonibo, Marie Claire, "'Love Island USA' Has Left British Viewers Very Confused," 10 July 2019 But staking a claim to airtime can be a delicate balance. Madeleine Joung, Time, "The 7 Ways to Lose a Presidential Debate," 24 June 2019 The airtime alone for a 30-second spot this year costs more than $5 million this year. Sandy Cohen,, "Beer inspires Chris Pratt to star in his first commercial," 29 Jan. 2018 Climate change, in short, deserves far more than 15 minutes of airtime. Emily Atkin, The New Republic, "Why We’re Challenging the 2020 Democrats to a Climate Summit," 11 July 2019 Carlson opened his show by using more than two minutes of airtime to quote Warren’s analysis of how giant American companies are abandoning American workers. Emily Bazelon, New York Times, "Elizabeth Warren Is Completely Serious," 17 June 2019 This is a true-crime story, told mostly in flashbacks, one in which Cunanan gets considerably more airtime than Versace. Ellen Gray,, "'Assassination of Gianni Versace' star Edgar Ramirez sought man, and meaning, behind the label," 12 Jan. 2018 With 10 presidential candidates and just two hours of airtime, not every subject made the cut. Renae Reints, Fortune, "What the 2020 Democratic Candidates Didn’t Say During the First Debate," 27 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'airtime.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of airtime

1924, in the meaning defined at sense 1

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Statistics for airtime

Last Updated

13 Aug 2019

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Time Traveler for airtime

The first known use of airtime was in 1924

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English Language Learners Definition of airtime

: time during a radio or television broadcast : time when something is on the air

More from Merriam-Webster on airtime

Rhyming Dictionary: Words that rhyme with airtime

Britannica English: Translation of airtime for Arabic Speakers

Comments on airtime

What made you want to look up airtime? Please tell us where you read or heard it (including the quote, if possible).


a period when something is suspended

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