airtime

noun

air·​time ˈer-ˌtīm How to pronounce airtime (audio)
1
: the time or any part of the time when a radio or television station is on the air
2
: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web When Taylor Swift was caught on camera enjoying a drink and cheering on the Kansas City Chiefs while donning boyfriend Travis Kelce’s number on her jacket, she was accused of creating a publicity stunt, causing the Chiefs to lose a game and taking up too much airtime. Dr. Katie Hurley, CNN, 9 Feb. 2024 Although this may seem difficult, airtime is about whom the meeting participants think is worth listening to. Andie Kramer, Forbes, 11 Dec. 2023 This airtime gap was only 5 percent in favor of Poland's previous governing party in 2014, the year before Law and Justice rose to power. Andrew Higgins, New York Times, 31 Oct. 2023 Public service announcements have always been a popular way for media companies to exercise their corporate social responsibility, either through providing airtime for charitable causes or going a step further and making the spots themselves. Rebecca Sun, The Hollywood Reporter, 1 Feb. 2024 The nominees are selected through a partnership with Uforia, which takes into account airtime on Univision Radio and information related to digital streaming, as well as evaluations from the Television Committee composed of music and industry experts. Jessica Roiz, Billboard, 22 Jan. 2024 Instead of shipping CDs to dozens of stations the country over, pleading with program directors for airtime, and racking up long-distance phone bills, artists and their labels had to convince just one set of people that their song was worth playing: those deciding the playlist at EMF. Katie Thornton, Rolling Stone, 21 Jan. 2024 With presidential candidates lending airtime to anti-vaccine messages and members of Congress maligning scientists and pandemic-era public health policies, the partisan rift will likely widen in the run-up to November's elections. Amy Maxmen, CBS News, 18 Jan. 2024 If this surprises you—climate is typically given scant airtime during national elections, and ranks a relatively minor issue for many voters—you’re not alone. Zoë Schlanger, The Atlantic, 26 Jan. 2024 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'airtime.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Dictionary Entries Near airtime

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 26 Feb. 2024.

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