airtime

noun
air·​time | \ ˈer-ˌtīm How to pronounce airtime (audio) \

Definition of airtime

1 : the time or any part of the time when a radio or television station is on the air
2 : the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web In mid-March, the show went on hiatus to give airtime for daily coronavirus briefings and reports. Selena Barrientos, Good Housekeeping, "Is Keke Palmer Joining 'The Real'? That’s What Fans Are Demanding Online," 5 Aug. 2020 Alcivar's group has already doled out $2 million on ads, spending another $3.5 million to reserve airtime closer to the contest. Naomi Lim, Washington Examiner, "Sleepy governor races give GOP chance to nab a seat," 2 Aug. 2020 Last year the court upheld another provision of the law that prohibited public employees with at least five years of service from buying up to five additional years of service credit, known as airtime, before retiring. Bob Egelko, SFChronicle.com, "California Supreme Court curbs ‘pension spiking’ among public employee plans," 30 July 2020 America First Action, supporting Trump, has spent more than $2 million, and that doesn’t include all the airtime the various groups have reserved or spending coming by the campaigns themselves. Todd Spangler, Detroit Free Press, "In a campaign marked by Trump, COVID-19 and protests, no one is sure what will work," 7 July 2020 According to Ad Age, the Bulova Watch Company bought the 10 seconds of airtime for $4. Scott Oldham, Car and Driver, "Infamous Characters from TV Commercials," 25 June 2020 Even with amazing successes, huge inequalities still exist in sports—in pay, in training conditions, in airtime and promotion. Macaela Mackenzie, Glamour, "Sabrina Ionescu Changed Women’s Basketball. And She Hasn’t Even Played Her First Pro Game," 18 June 2020 But, of course, there was cable TV airtime to fill, relentless online deadlines to meet, and front-page real estate to grab. Walter Shapiro, The New Republic, "The Political Media’s Blurred Reality," 12 Mar. 2020 At one point his program — live, taped and repeated — occupied 25 percent of the weekly airtime of WOR, a station heard well beyond the metropolitan area. Sam Roberts, New York Times, "Barry Farber, Perennial Talk Radio Host, Dies at 90," 7 May 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'airtime.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of airtime

1924, in the meaning defined at sense 1

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Time Traveler for airtime

Time Traveler

The first known use of airtime was in 1924

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Statistics for airtime

Last Updated

8 Aug 2020

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 14 Aug. 2020.

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More Definitions for airtime

airtime

noun
How to pronounce airtime (audio)

English Language Learners Definition of airtime

: time during a radio or television broadcast : time when something is on the air

More from Merriam-Webster on airtime

Britannica English: Translation of airtime for Arabic Speakers

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