air·​time ˈer-ˌtīm How to pronounce airtime (audio)
: the time or any part of the time when a radio or television station is on the air
: the time at which a radio or television broadcast is scheduled to begin

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Example Sentences

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web Traditionally citrus scents get the most airtime in the summer, but why not take a different fragrance stance? Fiorella Valdesolo, WSJ, 23 June 2022 This was echoed to me recently by a colleague who said even their C-level client couldn’t get airtime with their boss. Jo Ilfeld, Forbes, 18 May 2022 In governor’s races, Democrats have reserved $118 million worth of airtime while Republicans have booked $66 million. Ben Kamisar, NBC News, 12 Aug. 2022 On Thursday, the NRSC reserved $669,000 worth of airtime in Washington state and $241,000 in Colorado, per AdImpact. Ben Kamisar, NBC News, 29 July 2022 Wave briefly suffered that fate in 2021 when Orange, following a commercial dispute, suspended its collaboration with the startup, which affected the possibility of purchasing airtime on Wave’s app. Kingsley Kobo, Quartz, 18 July 2022 Politicians, writers, and thinkers competed for airtime and print space. Kenneth Rapoza, Forbes, 12 July 2022 And editors have to figure out which can be featured, given limited airtime on regular radio broadcasts. Elahe Izadi, Washington Post, 9 July 2022 In 2021, the National Academy of Television Arts & Sciences and the Television Academy jointly announced plans to realign the Daytime and Primetime Emmy Awards to be organized by content genre, as opposed to program airtime. Paul Grein, Billboard, 5 May 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'airtime.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Dictionary Entries Near airtime

Cite this Entry

“Airtime.” Dictionary, Merriam-Webster, Accessed 25 Sep. 2022.

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Last Updated: 14 Sep 2022

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