air·​time | \ -ˌtīm \

Definition of airtime

1 : the time or any part of the time when a radio or television station is on the air
2 : the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.

Recent Examples on the Web

The Republican primary also was contested, but the two candidates, Del. Pat McDonough and insurance commissioner Al Redmer Jr., did not buy any airtime on broadcast TV stations. Pamela Wood,, "Baltimore County Democrats spent nearly $1.7M on TV ads in primary," 14 July 2018 Like, why are giving Leo so much airtime when adorable moments like the below are going on unnoticed? Anna Moeslein, Glamour, "Bachelor in Paradise Season 5, Episode 7 Recap: Leo Is the Worst," 28 Aug. 2018 And marketing excesses aside, its worst problems all revolve around airtime distribution among multiple devices. Jim Salter, Ars Technica, "Downloading the newest Wi-Fi protocols: 802.11ax and 802.11ay explained," 27 Nov. 2018 That was particularly significant for a candidate who was only allotted a few seconds of free television airtime each day. Peter Prengaman, The Seattle Times, "A rise from marginal lawmaker to presidential front-runner," 27 Oct. 2018 Apart from brainstorming sessions with Joanna, which made up most of his airtime, there were also tons of fun scenes with the couple, and even a few big fails on Clint's end. Jessica Leigh Mattern, Country Living, "Clint Harp Reveals His Favorite 'Fixer Upper' Moments That Didn't Make It on the Show," 6 Oct. 2018 On Twitter, the Academy shared a new award category centered around popular films, and revealed that the show's planned airtime going forward will be a tight three-hours long. Caroline Hallemann, Town & Country, "Major Changes Are Coming to the Oscars and People Have Thoughts," 8 Aug. 2018 In fact, Diamond and Silk have often used their airtime to pile on the women of color who have criticized Trump's policies. Eugene Scott, Washington Post, "Trump fans Diamond and Silk claim Facebook is censoring ‘women of color.’ They aren’t likely to gain much support.," 12 Apr. 2018 And even when other charity raters have tried to come up with better metrics, overhead has continued to get a lot of airtime. Kelsey Piper, Vox, "One of the most frequently used criteria for judging a charity is also one of the worst," 27 Nov. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'airtime.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of airtime

1924, in the meaning defined at sense 1

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Statistics for airtime

Last Updated

12 Feb 2019

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Time Traveler for airtime

The first known use of airtime was in 1924

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English Language Learners Definition of airtime

: time during a radio or television broadcast : time when something is on the air

More from Merriam-Webster on airtime

Rhyming Dictionary: Words that rhyme with airtime

Britannica English: Translation of airtime for Arabic Speakers

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a servile follower or underling

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