affinity marketing

noun

Definition of affinity marketing

  1. :  marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. :  marketing directed toward a particular affinity group A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represents a new way to reach customers in Texas … — Vicki Vaughan, Houston Chronicle, 31 Aug. 2010

There's more!

Love words? You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!
Already a subscriber? Log in.

First Known Use of affinity marketing

1986


Seen and Heard

What made you want to look up affinity marketing? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!