affinity marketing


Definition of affinity marketing

  1. :  marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. :  marketing directed toward a particular affinity group A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represents a new way to reach customers in Texas … — Vicki Vaughan, Houston Chronicle, 31 Aug. 2010

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First Known Use of affinity marketing


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a rounded knoll or a ridge of ice

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