affinity marketing

noun

Definition of affinity marketing 

: marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. : marketing directed toward a particular affinity group A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represents a new way to reach customers in Texas … —Vicki Vaughan, Houston Chronicle, 31 Aug. 2010

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First Known Use of affinity marketing

1986, in the meaning defined above

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The first known use of affinity marketing was in 1986

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