affinity marketing

noun

: marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. : marketing directed toward a particular affinity group
A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represent a new way to reach customers in Texas …Vicki Vaughan, Houston Chronicle, 31 Aug. 2010

Word History

First Known Use

1986, in the meaning defined above

Time Traveler
The first known use of affinity marketing was in 1986

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Cite this Entry

“Affinity marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/affinity%20marketing. Accessed 23 Jul. 2024.

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