admass

noun, often attributive
ad·mass | \ˈad-ˌmas \

Definition of admass 

chiefly British

: mass-media advertising also : the society influenced by it

First Known Use of admass

1955, in the meaning defined above

History and Etymology for admass

ad(vertising) + mass entry 2

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The first known use of admass was in 1955

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lying above or upon

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