ad creep

noun

: the spread of advertising into places where advertisements have not traditionally or typically been shown

Even public restrooms are susceptible to ad creep.

The ad creep continued this week as the WNBA's Phoenix Mercury announced a deal to put sponsor LifeLock's name on the front of their jerseys and warm-up suits.

—John Rolfe, SI.com, 3 June 2009

Word History

First Known Use

1998, in the meaning defined above

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