ad creep

noun

Definition of ad creep

: the spread of advertising into places where advertisements have not traditionally or typically been shown Even public restrooms are susceptible to ad creep. The ad creep continued this week as the WNBA's Phoenix Mercury announced a deal to put sponsor LifeLock's name on the front of their jerseys and warm-up suits.— John Rolfe, SI.com, 3 June 2009

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The first known use of ad creep was in 1998

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