ad captandum

adjective ad cap·tan·dum \¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)\
variants: or

ad captandum vulgus

\¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)\

Definition of ad captandum

  1. :  designed to attract or please the crowd —used often of an argument directed chiefly to the emotions

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Origin and Etymology of ad captandum

ad captandum, from Latin, for pleasing; ad captandum vulgus, from Latin, for pleasing the crowd


First Known Use: 1836


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