ad captandum
adjective
ad cap·tan·dum
\¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)\
variants: or
ad captandum vulgus
\¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)\Definition of ad captandum
: designed to attract or please the crowd —used often of an argument directed chiefly to the emotions
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Origin and Etymology of ad captandum
ad captandum, from Latin, for pleasing; ad captandum vulgus, from Latin, for pleasing the crowd
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