ad cap·tan·dum
variants:
or ad captandum vulgus \
¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)
\
Definition of ad captandum
: designed to attract or please the crowd
—used often of an argument directed chiefly to the emotions
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“Ad captandum.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20captandum. Accessed 24 Jun. 2021.
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Time Traveler for ad captandum
The first known use of ad captandum was in 1836
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