ad captandum vulgus\¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs)\
Definition of ad captandum
: designed to attract or please the crowd —used often of an argument directed chiefly to the emotions
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Origin and Etymology of ad captandum
ad captandum, from Latin, for pleasing; ad captandum vulgus, from Latin, for pleasing the crowd
First Known Use: 1836
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