ad captandum

adjective

ad cap·tan·dum

variants: or ad captandum vulgus \ ¦ad-ˌkap-ˈtan-dəm(-ˈvəl-gəs) \

Definition of ad captandum

: designed to attract or please the crowd —used often of an argument directed chiefly to the emotions

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a day to remember

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The first known use of ad captandum was in 1836

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