ad captandum


ad cap·​tan·​dum
variants or ad captandum vulgus
: designed to attract or please the crowd
used often of an argument directed chiefly to the emotions

Word History


ad captandum, from Latin, for pleasing; ad captandum vulgus, from Latin, for pleasing the crowd

First Known Use

1836, in the meaning defined above

Time Traveler
The first known use of ad captandum was in 1836

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Dictionary Entries Near ad captandum

Cite this Entry

“Ad captandum.” Dictionary, Merriam-Webster, Accessed 29 Feb. 2024.

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