ad captandum

ad cap·​tan·​dum
variants: or ad captandum vulgus \ ¦ad-​ˌkap-​ˈtan-​dəm(-​ˈvəl-​gəs) \

Definition of ad captandum

: designed to attract or please the crowd used often of an argument directed chiefly to the emotions

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First Known Use of ad captandum

1836, in the meaning defined above

History and Etymology for ad captandum

ad captandum, from Latin, for pleasing; ad captandum vulgus, from Latin, for pleasing the crowd

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The first known use of ad captandum was in 1836

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