above-the-fold

adjective

1
: located above the fold on the front page of a broadsheet newspaper
An April 13 verdict … did not merit page 1, above-the-fold treatment but rather a single paragraph deep inside the paper.Kenneth L. Woodward, Commonweal, 7 May 2010
: suitable for prominent placement on the front page of a newspaper
above-the-fold news
2
: located prominently near the top of the page in an electronic document (such as an e-mail or a Web page)
Above-the-fold ad placements displayed within the first screen of a user's browser window were found to be the most effective.Gavin O'Malley, MediaPost, 25 July 2011

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Cite this Entry

“Above-the-fold.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/above-the-fold. Accessed 21 Feb. 2024.

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