above-the-fold

adjective

Definition of above-the-fold

1 :located above the fold on the front page of a broadsheet newspaper
  • An April 13 verdict … did not merit page 1, above-the-fold treatment but rather a single paragraph deep inside the paper.
  • —Kenneth L. WoodwardCommonweal7 May 2010
:suitable for prominent placement on the front page of a newspaper
  • above-the-fold news
2 :located prominently near the top of the page in an electronic document (such as an e-mail or a Web page)
  • Above-the-fold ad placements displayed within the first screen of a user's browser window were found to be the most effective.
  • —Gavin O'MalleyMediaPost25 July 2011

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