above-the-fold

adjective

1

: located above the fold on the front page of a broadsheet newspaper

An April 13 verdict … did not merit page 1, above-the-fold treatment but rather a single paragraph deep inside the paper.

—Kenneth L. Woodward, Commonweal, 7 May 2010

: suitable for prominent placement on the front page of a newspaper

above-the-fold news

2

: located prominently near the top of the page in an electronic document (such as an e-mail or a Web page)

Above-the-fold ad placements displayed within the first screen of a user's browser window were found to be the most effective.

—Gavin O'Malley, MediaPost, 25 July 2011

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