Definition of above-the-fold 

1 : located above the fold on the front page of a broadsheet newspaper An April 13 verdict … did not merit page 1, above-the-fold treatment but rather a single paragraph deep inside the paper.— Kenneth L. Woodward, Commonweal, 7 May 2010 : suitable for prominent placement on the front page of a newspaper above-the-fold news

2 : located prominently near the top of the page in an electronic document (such as an e-mail or a Web page) Above-the-fold ad placements displayed within the first screen of a user's browser window were found to be the most effective.— Gavin O'Malley, MediaPost, 25 July 2011

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