innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

The national initiative is awarding more than $10 million to help small businesses grow, innovate, and strengthen their local communities, a spokesperson from the grant program said. —Pamela McLoughlin, Hartford Courant, 12 June 2026

That part of it is always fascinating, ’cause these guys were innovating in completely unregulated areas. —Chris Murphy, Vanity Fair, 11 June 2026

In recent months, the fairly straightforward processes of announcing the draw and selling game tickets were enshittified—pardon, innovated—beyond recognition. —Luke Cyphers, Sportico.com, 11 June 2026

After a few seasons, all reality shows need to innovate to keep things interesting. —Jason P. Frank, Vulture, 9 June 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate
• angulate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun