Synonyms of ethos
: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

Did you know?

In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos. They are working to keep a democratic ethos alive in the community.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Colleagues describe Urban as having a blue-collar ethos, caring more about doing the job right than the usual status indicators of Hollywood, like who is top of the callsheet. Aaron Couch, HollywoodReporter, 8 May 2026 During my 50-plus years as a Greenwich Village resident, the ethos of the park has always been freedom of self-expression. Voice Of The People, New York Daily News, 8 May 2026 Produced by Russell alongside Dim Star, the album doubles down on the collaborative ethos that has increasingly defined her work. Spin Staff, SPIN, 8 May 2026 The Trojan War was the foundational story of the Greeks, who are the foundational thinkers of the West, and the Gospels are the foundational moral ethos of the West. Stuart Miller, Oc Register, 7 May 2026 See All Example Sentences for ethos

Word History

Etymology

New Latin, from Greek ēthos custom, character — more at sib

First Known Use

1842, in the meaning defined above

Time Traveler
The first known use of ethos was in 1842

Browse Nearby Words

Podcast

Cite this Entry

“Ethos.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ethos. Accessed 10 May. 2026.

More from Merriam-Webster on ethos

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

More from Merriam-Webster