as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
Synonyms & Similar Words
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Example Sentences
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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If Manning lives up to the hype, the Longhorns could very well make a national championship run.—
Evan Massey,
MSNBC Newsweek,
28 June 2025
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Meanwhile, some folks probably woke up wondering about all the hype.—
Robert A. Cronkleton,
Kansas City Star,
27 June 2025
Noun
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The money sent Friday also puts paid to what had become a production and publicity problem for the prolific Emmett.—
Dominic Patten,
Deadline,
27 June 2025
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The filing of Scott v. Macy brought Scott immediate publicity.—
Madelyn Harrington,
Chicago Tribune,
27 June 2025
Noun
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Billy and his sister Elizabeth continue to keep the advertising legend’s memory alive.—
Lynsey Eidell,
People.com,
28 June 2025
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As streaming services are revitalizing old advertising models, new technology is allowing the industry to respond to consumer demands for more personalized and contextualized ads, arranged to fit or enhance rather than detract from the entertainment experience.—
Jon Kirchner,
Forbes.com,
27 June 2025
Noun
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Other options include signing up for newsletters or watching a short advertisement.—
Chris Morris,
Fortune,
27 June 2025
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Enhancing Media Engagement And Advertising Impact Media consumption and advertisement will be the first real-world use cases with broad adoption.—
Expert Panel®,
Forbes.com,
27 June 2025
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 2 Jul. 2025.
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