puffery

information released to the media that is designed to gain public attention or support for a person, business, or cause <the newspaper's local stories are often thinly disguised puffery for area businesses> Synonyms ballyhoo, hype, publicityRelated Words ad, advertisement, commercial, message, plug, promotion, spot, word; banner, bill, billboard, placard, poster, sign; advertising, marketing, propaganda; pronouncement, publication, release; broadcast, bulletin, dispatch, newscast, report, story; ink [slang], testimonial, write-up