puffery

puff·ery

noun \ˈpə-f(ə-)rē\

Definition of PUFFERY

: exaggerated commendation especially for promotional purposes : hype

Examples of PUFFERY

1. <the newspaper's local stories are often thinly disguised puffery for area businesses>

First Known Use of PUFFERY

1782

Related to PUFFERY

Synonyms: ballyhoo, hype, publicity

Related Words: ad, advertisement, commercial, message, plug, promotion, spot, word; banner, bill, billboard, placard, poster, sign; advertising, marketing, propaganda; pronouncement, publication, release; broadcast, bulletin, dispatch, newscast, report, story; ink [slang], testimonial, write-up

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