If Joe Glaser found out that he'd booked another band …, he was sunk. … Cross Joe Glaser and the lucrative stopover dates … would vanish.—James McBride
Adjective
all our savings went for lottery tickets, and now we're sunk
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Adjective
In my experience, mid-market companies operate with leaner teams and cannot absorb the sunk costs of a multi-month implementation with room for scope creep, reworks and failures.—
Prathamesh Bhingarde,
Forbes.com,
29 June 2026 Then there’s the sunk cost of picks already spent trying to find The Guy — picks that weren’t used for help up front for Bedard.—
Shayna Goldman,
New York Times,
24 June 2026 This mindset, however, can also foster a sunk cost fallacy.—
Kumar Rakesh Ranjan,
The Conversation,
27 Apr. 2026 Stress and resentment often builds within relationships driven by sunk cost thinking, which increases within the relationship.—
Gabrielle Kassel,
SELF,
29 Jan. 2026 See All Example Sentences for sunk