We tend to make these kinds of decisions according to our own prejudices.
He has a prejudice against fast-food restaurants.
But today most black Americans not hampered by poverty or prejudice take for granted their right to study Italian, listen to Britney Spears or opera, play in the NHL, eat Thai food, live anywhere, work anywhere, play anywhere, read and think and say anything. —Stephan Talty, Mulatto America, 2003
It is easy to suppose at this late date that there is barely any overt racism left in the United States, … Kennedy's catalog of mundane cases of explicit anti-black prejudice provides ample illustration of what lurks beneath the surface politeness of many whites. —John McWhorter, New Republic, 14 Jan. 2002
The boundaries between hate and prejudice and between prejudice and opinion and between opinion and truth are so complicated and blurred that any attempt to construct legal and political fire walls is a doomed and illiberal venture. —Andrew Sullivan, New York Times Magazine, 26 Sept. 1999
When my mother, who, unlike my father, was Jewish, encountered unpleasant social prejudice during my high-school years, I acquired a second marginal identity. —Carl E. Schorske, Thinking with History, 1998
See prejudice defined for English-language learners
Examples of PREJUDICE
<all the bad stories I had heard about the incoming CEO prejudiced me against him even before the first meeting>
Paul Revere … engraved the drawing and printed hundreds of vividly colored copies, which traveled throughout the colonies. Well might one judge at Captain Preston's trial complain that “there has been a great deal done to prejudice the People against the Prisoner.” —Hiller B. Zobel American Heritage, July/August 1995
My friends would have had me delay my departure, but fearful of prejudicing my employers against me by such want of punctuality at the commencement of my undertaking, I persisted in keeping the appointment. —Anne Brontë, Agnes Grey, 1847