Gucci

What does Gucci mean?

Gucci is used as an adjective generally to mean "fancy, very fashionable"; "good, fine"; "great, excellent."

Where did Gucci come from?

The luxury brand Gucci is one of the most famous in the world. Its symbol—two linked G's—adorns purses and shirts and the like the world over. These days the brand's name is seeing some use as an informal term with a variety of meanings that range from "good" to "great," along with some "fashionable" or "fancy" use in there too.

Not surprisingly, the "fashionable" meaning is likely the oldest: currently, the earliest evidence we've found of this use of Gucci is from the September 1999 issue of Harper's Bazaar, in which singer Lenny Kravitz describes his very stylish liquid-blue bedroom as "very Gucci."

How is Gucci used?

Fashionable or fancy things are still being described with the word:

So my super gucci givenchi versace slippers make my feet hurt I'm sad bc I use them all the time...

— tessie ☆ (@sidekoobi) August 7, 2017

But these days gucci most often means "good, fine" or "great, excellent":

My header is pretty Gucci

— kait(: (@kaity4mica) November 7, 2017

If I could eat and take care of my body the way I do a week before vacation I'll be so gucci

— Tunde Swain (@TundeSwain) August 16, 2018

if i had a male version of me, life would be so gucci

— chinnyé 🕺🏻 (@chinnaaaay) February 21, 2018

The word's auditory similarity to good lends it to playful constructions where it replaces the more common word:

My capn crunch tastes so gucci, cuz my milk so icey.

— Lou Drawls (@WheresYoBitch) April 1, 2011

some merrie monarch hawaiian food by HPM sounds so gucci right about now 👀

— Guyson Ogata (@guyson_O) April 4, 2018

Weekend Reminder: Be yourself, and don’t care about what other people think about you, ignore them if they’re being mean to you about it, and everything will work out if you’re just being yourself. 👌 #gucci #eighthgrade pic.twitter.com/WACTUZTd77

— Eighth Grade (@eighthgrademov) August 24, 2018

Words We're Watching talks about words we are increasingly seeing in use but that have not yet met our criteria for entry.