Vocab On Fleek
On fleek or not, fleek is a word worth knowing
Born* in a Vine video on June 21, 2014, the term fleek is a busy word. It was originally (and still is most commonly) applied to perfectly-groomed eyebrows, but the word has been used to describe everything from hash browns to skateboards.
In a 2-part series on the Merriam-Webster Unabridged blog we delved into whether the original form of the word was in fact flick, and not fleek, and even chatted with the star of the Vine video that started it all. It's a fascinating story but here we'll focus on the word as it's used today. Because it's still going strong. In fact, "on fleek" was just nominated by the American Dialect Society for its 2015 "Word of the Year" in the "Most Likely to Succeed" category.
And fleek does usually appear in the phrase on fleek. Like the phrase on point, it's used to mean basically "perfectly done" or "exactly right." Here it is, out in the wild ("wild" here being "Twitter"):
And applying to those beautiful brows:
Yep, looks like fleek is still on fleek.