Fancy, very fashionable; great, excellent
gucci definition

What does Gucci mean?

Gucci is used as an adjective generally to mean "fancy, very fashionable"; "good, fine"; "great, excellent."

Where did Gucci come from?

The luxury brand Gucci is one of the most famous in the world. Its symbol—two linked G's—adorns purses and shirts and the like the world over. These days the brand's name is seeing some use as an informal term with a variety of meanings that range from "good" to "great," along with some "fashionable" or "fancy" use in there too.

Not surprisingly, the "fashionable" meaning is likely the oldest: currently, the earliest evidence we've found of this use of Gucci is from the September 1999 issue of Harper's Bazaar, in which singer Lenny Kravitz describes his very stylish liquid-blue bedroom as "very Gucci."

How is Gucci used?

Fashionable or fancy things are still being described with the word:

But these days gucci most often means "good, fine" or "great, excellent":

The word's auditory similarity to good lends it to playful constructions where it replaces the more common word:

Words We're Watching talks about words we are increasingly seeing in use but that have not yet met our criteria for entry.