: the grassroots political activists who communicate via the Internet especially by blogs
Did You Know?
In July of 1912 McClure's Magazine reported, "From the Roosevelt standpoint, especially, it was a campaign from the 'grass roots up'. The voter was the thing." A little more than 90 years later, the Internet was the thing and the grassroots voters had gone virtual: "June 23rd is going to be the official launch of Gov. Dean's campaign for President -- we want to use this day as a demonstration of the netroots and grassroots across the nation" (The Hotline, June 2003). It was Howard Dean's campaign that tapped into the wellspring of person-to-person electronic communication and brought us "netroots," a word that joins the "net" of "Internet" with the "roots" of "grassroots."
Inarguably, it was the campaigning by the netroots that helped the senator get elected.
"The netroots has developed a message and approach to politics that doesn't get heard in the world of broadcast TV, where the same pundit retreads dominate." -- Markos Moulitsas, quoted in an article by Tim Fernholz in The American Prospect, April 2010
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What word refers to the business of using the Internet to sell products directly to customers? (Hint: it was formed as a blend of "e-" and another word.) The answer is ...
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