Word of the Day

: November 8, 2025

bromide

noun BROH-myde

What It Means

A bromide is a statement intended to make someone feel happier or calmer, but too dull and unoriginal to be effective.

// Their speech had nothing more to offer than the usual bromides about how everyone needs to work together.

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bromide in Context

“According to the old bromide, the grass is greener on the other side of the fence. My grandfather, who had limited formal education but a wealth of common sense, countered that with, ‘Just water and fertilize your own grass. After all, it’s your grass and you are in charge of how it grows! Besides, that other stuff may be nothing but AstroTurf.’” — Rodger Dean Duncan, Forbes, 4 Sept. 2024

Did You Know?

A bromide is a statement so worn and trite as to be ineffective when it’s offered to make someone feel better. Before the sigh-inducing type, though, bromides were most familiar in compounds like potassium bromide, used in the late 19th century as a sedative to treat everything from epilepsy to sleeplessness. (The chemical element bromine had been discovered in 1826.) Such compounds fell from use with the invention of barbiturates in the early 20th century, around the same time that the word bromide started to be applied to anything or anyone dull enough to make one drowsy.