Today, its antique shops, art galleries, and boutiques—two of my personal go-tos are Penelope Chilvers for bespoke riding boots and Sam Wilson for country-chic home goods—attract locals and visitors alike.
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Lindsay Cohn,
Travel + Leisure,
13 June 2026
Grassi Damiani said the group has a long-term approach to the brand and plans to enhance Baume & Mercier’s visibility and reach by leveraging its own multibrand distribution network and opening select monobrand boutiques in strategic locations over time, including a first in Milan.
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