Nio signed on several brand promoters, including Robin Zeng, the CEO of CATL, the industry's battery giant, who affirmed in a marketing video that about 2,000 of his employees had bought Nio cars.
—
Evelyn Cheng,
CNBC,
28 May 2026
Practical approaches to foster this connection can include participating in smaller club takeovers and hosting intimate pre-festival events that allow promoters, artists and brands to build direct relationships with audiences.
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