While safety and code compliance matter, treating high-profile participants with escalating six-figure penalties risks chilling the very partners that amplify San Diego’s largest annual economic event.
—
U T Readers,
San Diego Union-Tribune,
25 Aug. 2026
What’s new is how quickly the beverage industry is treating it as a category of its own, and how many consumers are buying in.
—
Hanna Wickes,
Fort Worth Star-Telegram,
24 Aug. 2026
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