Do not fear, InStyle has the experts on hand, ready to style you with the summer’s greatest and latest heatless hairstyles.
—
Odeya Pinkus,
InStyle,
8 July 2026
Some of the company’s first major brands, including Ultra Wave for men and Ultra Sheen for women, were introduced as hair-relaxing products designed for home use, to achieve straight and wavy hairstyles popular in the 1950s and early 1960s.
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