Rather than owning and running most stores itself, the company grants independent operators the right to open locations using its brands in exchange for fees and royalties based on sales.
However, like many other coastal societies shaped by the migration and economics of Atlantic cod, Lofoten has been no stranger to ecosystem pressures over the decades, from shifting migration patterns to offshore fishing fleets.
—
Arati Menon,
Condé Nast Traveler,
24 Oct. 2026
These societies still fear China and North Korea and still depend on the United States.
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