Similar cases include 3M’s accidental invention of Post-it Notes (first used as ad hoc bookmarks for hymnals); Shopify’s pivot from selling snowboards to enabling e-commerce infrastructure; and Instagram’s shift from a cluttered check-in app to a focused photo-sharing platform.
—
Kumar Rakesh Ranjan,
The Conversation,
27 Apr. 2026
Onstage, musicians scroll through New Age worship lyrics on iPhones propped on tripods, where hymnals once might have been.
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