The concept was creatively directed by Allison Freidin, co-founder of Museum of Graffiti, who framed the whole project around infusing fashion, performance and culture into the single most important sporting event on the planet.
—
Lilian Raji,
Forbes.com,
18 June 2026
Their bird-call voices cast an alluring glow over the music’s surface, infusing Demand to Be Taken to Heaven Alive!
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