The bill is similar to one that lawmakers narrowly rejected last year, but one of the bill’s sponsors said this year’s version included changes to ensure transparency and accountability.
—
Becca Savransky,
Idaho Statesman,
11 Apr. 2026
Commercial messages are further limited to a trio of on-air sponsors (IBM, AT&T and Mercedes-Benz), which pony up what amounts to a $25 million greens fee.
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